Saturday, October 20, 2012

The Rise of the Grocerant First Global Grocerant Webinar

Foodservice Solutions® Grocerant Guru Steven Johnson will be presenting a webinar for Industry Intelligence on November 14, 2012. The Rise of the Grocerant: The New Normal in Food Retailing.

Non-traditional retailers are focusing on Fresh Prepared Food, leveraging portability, packaging to create family meal cohesion and garner market share. 
Are they after your current customers? Do you understand Migration Marketing?


80 percent of retailers know about up-dated industry data, but only 47 percent understand its implications for their business, according to a study by Edgell Knoweldge Network.

Consumers are dynamic not static.  Legacy Chain Restaurant and Food retailers must be mindful of the undercurrents of Migration Marketing success steps utilized by Non-traditional fresh food retailers to capture a larger share of stomach. 
This webinar will help you answer:

What are Non-Traditional Retailers doing?
Where are Non-Traditional Retailers doing it?
Who is winning  market share Non-Traditional Retailers or Legacy Restaurants?


Reserve you spot now.   The link for webinar (Nov 14) is:

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Johnson, or

No comments:

Post a Comment