Starbucks
is first a Food and Beverage Merchant, secondly a restaurant. Starbucks understands the consumer as good as
or better than any company in the world. Recently they announced that they are
going to extend their My Starbucks Rewards program into the grocery channel and
beyond. Starbucks understands the
Omni-channel retail world we are all operating in and they understand that
brand protectionism is dead. In order to allow the Starbucks brand to grow with
the consumer all the products and services must be available.
Differentiation
individualization and customization are driving
the ongoing success of both the Grocerant niche and Starbucks. Foodservice
Solutions® 5 P’s of food marketing: Product, Packaging, Placement,
Portability and Price are the driving force on how food is being sold, packaged
and delivered. When Ready-2-Eat and
Heat-N-Eat fresh and prepared food is thrown into the mix, consumer frequency
and customer loyalty both increase and Starbucks is leveraging the 5 P’s.
Success
does leave clues and Starbucks continues to focus on the customer with
personalization and customization. That
is one of the main reasons they continue to be successful with the grocerant
niche.
Invite Foodservice Solutions® to complete a Migration Marketing assessment, grocerant program
assessment. For brand, product placement, menu positioning assistance simply
call Foodservice Solutions® today. Since 1991 Foodservice Solutions® of Tacoma, WA has
been the global leader in the Grocerant niche visit Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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