Success does leave clues. As regular readers of this blog know Casey’s General Stores growth in top line sales and bottom line profits for the past 5 years have been exceptionally strong. What is even more significant that after five years they continue to outperform their sector, the industry over all, including the pizza sector. Let’s take a look at the last eight months:
2015 Prepared Food
May Up 11.4%
June Up 9.6%
July Up 12.1%
August Up 10.0%
September Up 12.3%
October Up 11.1%
November Up 9.7%
December Up 16.2%
While Foodservice Solutions® Grocerant Guru™ continually elevates the discussion and benefits of having ‘Outside Eyes”. It becomes clear after five years of outstanding growth that Casey’s General Stores with over 1850+ units is doing lots of fresh prepared food right.
Same Store Sales tell the most compelling story and when you have a chain with 1850+ units the story is even more significant it becomes a real reflection on the quality job that the operators and corporate staff are doing. Many would argue that there is nothing new about pizza Casey’s would argue they do pizza right! Today, Casey’s fresh food is Famous Food.
Casey’s is a great example how a retailer that did not offer fresh food can enter a sector with “Outside Eyes” and capture customers hearts, minds, and market share.
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: info@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us Facebook.com/Steven Johnson, Linkedin.com/in/grocerant, or twitter.com/grocerant Call 1-253-759-7869 or Email Steve@FoodserviceSolutions.us