Tuesday, May 19, 2015

Is KFC Back? KFC Mounts a Cutting Edge ComeBack

Success does leave clues and this could be the start to a big turnaround for KFC according to Foodservice Solutions® Grocerant Guru™.   Simply put this is a great ideation at a key point in time for KFC. 

According to Verge this is a first world solution to a first world problem: a super-thin, rechargeable Bluetooth keyboard that arrives with your tray of fast food, connects to your smartphone, and lets you text with sticky fingers without messing up your screen. The KFC Tray Typer — part of an advertising campaign for the fast food chain in Germany — is a high-tech replacement for the usual grease-absorbing paper slip that's served up on fast food trays. Presumably, it's durable enough to get wiped down and re-used — although the advert's creator, Serviceplan, claims the smart paper trays were so popular when handed out during the opening week of new restaurants that "every single one ... was taken home." 


They went on to say The Tray Typer may sound far-fetched, but technologically it's cutting edge — not science fiction. In 2013, a UK-based electronics company named CSR showed off a Bluetooth keyboard that was just as thin and flexible as the Tray Typer. It wouldn't be the craziest electronic peripheral the fast food chain has come up with either: last year in Japan, KFC launched a keyboard, mouse, and USB stick combo all in the shape of pieces of fried chicken. Actually creating a product as useful as the Tray Typer  even if it's just part of an advertising campaign so this looks pretty sane by comparison. 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Photo’s via Vimeo/KFC Tray Typer

1 comment:

  1. Very nice post, impressive. its quite different from other posts. Thanks for sharing.
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