Sunday, May 17, 2015


At the intersection of the consumer and food retail success the world is increasingly finding Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food. Success is found when retailers integrate The Five P’s of Food Marketing with an operations mentality, customer focus, and a chef’s touch.
When Steven Johnson, Grocerant Guru™ at Tacoma, Washington based Foodservice Solutions® began gathering retail food success clues he learned a lot.  Within the clues he discovered some universal commonalities; from those commonalities he developed, The 5’P’s of Food Marketing. 

So, are you wondering what some of the universal commonalities were that he monitored to develop The Five P’s of Food Marketing.  Here is a sample of what we look at when developing them and or a grocerant niche scorecard.
Brand Protectionism: When a brand elects not to move with the consumer and continues the menu, messaging, and melding of past consumer valued food attributes today.
Frictionless: Providing customers a smooth, speedy and interaction-free flow between ordering, paying and receiving a meal (Ready-2-Eat or Heat-N-Eat), often with the help of technology.

Grocerant: Expanding fresh prepared food sales in new non-traditional points of distribution with a strong emphasis on Ready-2-Eat and Heat-N-Eat Meal Components. 

Line busting:  Shortening lines and wait times by allowing for transactions away from the counter, at the table, at a kiosk, or on a smartphone think virtual retail (No store needed).

Mobile pickup lines: Think Chilies Pick-Up window. Some restaurants are sectioning off areas at the counter for customers who order and pay via app to run in, grab their food and be on their way, keeping human interaction to a minimum.

Brand Ambassador: A role at an restaurant where employees function alongside servers, helping to explain to customers how to use tabletop tablets, among other duties.

If you are interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via this blog or Email us at:

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru™ at Tacoma, WA based    His extensive experience as a multi-unit restaurant operator, consultant, brand /product positioning expert and public speaking will leave success clues for all. Call 1-253-759-7869 

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