Foodservice Solutions® Grocerant Guru®, Steven
Johnson has been assisting foodservice retailers including conveniences stores,
restaurants, drug stores, and grocery stores satisfy their customer’s desire
for complexity free food since 1991 providing business development ideations
for grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food adoption and
integration.
In a report from the Food Marketing Institute found:
1.
Fifty-three percent of shoppers used
partially prepared items when preparing dinner at home, with only 35% of people
cooking mostly from scratch.
2. Nearly half (45%) of shoppers buy heat-and-eat poultry or meat at least
once a week, and 40% buy pre-cooked ready-to-eat products.
3.
Fifty-six percent of adults bought deli
prepared meal items last year.
4.
Younger demographics are demanding
convenience more than older age groups.
5.
One-third of consumers under 45 use
packaged meals or stir-fry kits,
6.
20% use refrigerated heat-and-eat potatoes
or pasta.
Grocery
stores are facing an increased challenge for complexity free food from meal kit
delivery companies the ilk of HelloFresh, Plated, and Blue Apron. The Meal Kit
sector has grown into a $1.5 billion market in the last five years, and is expected
to double in the next five.
Convenience
stores are filling the gap for complexity free food and have found success at the
intersection of retail foodservice by offering fresh food fast. That includes extending
their brands by offering mobile and online ordering; made-to-order food with
indoor and outdoor seating; a large assortment of fresh produce, beer, wine, and
dairy.
For
international corporate presentations, educational forums, or keynotes contact:
Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®. His extensive
experience as a multi-unit restaurant operator, consultant, brand / product
positioning expert and public speaking will leave success clues for all. Visit:
www.FoodserviceSolutions.us for more
information.
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