Success does leave clues and Moe’s Southwest Grill, is expanding its brand from the restaurant to the
Grocery Stores with Frozen Breakfast Bowls with the help of Kellogg’s the leading breakfast staple for America’s
families according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®.
Moe’s Southwest
Grill, first-ever grocery line of breakfast products, Moe’s Breakfast Bowls,
were developed with consumer products leader, Kellogg Company, to bring bold,
authentic Southwest flavors to consumers who want to start their day with a
protein-packed meal that is tasty and filling. Moe’s Breakfast Bowls each
contain a minimum of 12 grams of protein and feature food you can feel good
about, including meats raised without hormones and no artificial flavors or
colors.
Look for Moe’s frozen
breakfast bowles at the Frozen Food Court at your local grocery including
compines the ilk of Walmart, Giant Eagle and Wegmans, and distributing soon to
other retailers like Kroger and HEB by July, the new line includes five
must-try varieties:
1. Chorizo &
Eggs—Spicy and zesty, this bowl provides a winning blend of fluffy eggs,
cilantro lime rice, hormone-free pork chorizo, and black beans; pico de gallo
and queso sauce topping take it to another level. MSRP $4.49.
2. Chorizo Benedict –
Mild in spice, intense in flavor, this bowl features fluffy eggs, Yukon gold
potatoes, hormone-free pork chorizo, pico de gallo, jalapeno lime hollandaise,
and avocado. MSRP $4.49.
3. Southwest
Vegetarian—Enjoyable by all, this meat-free bowl still boasts 12g of protein
and features fluffy eggs, pinto and black beans, cilantro lime rice, salsa
verde, roasted tomatillo salsa fresco, queso fresco, and avocado. MSRP $4.49.
4. Chicken
Chilaquiles—Medium kick with a whopping 17g of protein, this bowl features
fluffy eggs with hormone-free pulled chicken atop a bed of tortilla chips and
pinto beans, with salsa, queso and cilantro to seal the deal. MSRP $4.49.
5. Huevos
Rancheros—Featuring a fried egg, corn tortilla and black beans, this bowl
provides 14g of protein and mild spice with salsa rojo, pico de gallo, queso
fresco on top. MSRP $4.49.
Kat Cole, chief operating
officer and president, FOCUS Brands, stated “We are thrilled to increase access
to the delicious experience of Moe’s through the debut of Moe’s Breakfast Bowls
at supermarkets nationwide,” “The
Southwest flavor profile is growing in appeal, but until now, not widely
available in the breakfast category. Moe’s Breakfast Bowls are meeting the
demand for better-for-you, flavorful options for a high protein breakfast or
breakfast-as-snack option.”
Moe’s has partnered
with Kellogg Company, the world’s leading cereal company and leading North
American frozen foods company, on the development and manufacturing of the new
product line. We believe that Tony the
Tiger thinks they are GREAT!
Interested
in learning how Foodservice Solutions 5P’s of
Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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