Legacy
retailers are taking a back seat to entrepreneurs, start-ups, and technology
with regard to integrating the ‘pulse’ of the consumer with next steps in food
retailing today according to Tacoma, WA based Foodservice Solutions® Grocerant
Guru®, Steven Johnson.
Terra’s Kitchen clearly had the pulse of the consumer
top of mind when they introduced Terra's Kitchen Cheeseburger Pizzas, an
item in its new Family Meals Line. Regular
readers of this of this blog know that 56% of consumers eat burgers at least
once a week and that time is the
new currency that is most important in consumer buying decisions.
Terra’s Kitchen specializes in family
meal kits simple healthy
cooking with pre-cut ingredients. Terra’s Kitchen, which bills itself
as a “healthy meal-kit delivery service. The company has launched Family Meals,
a line of four-serving dishes including pre-prepped and portioned ingredients
in a climate-controlled, reusable vessel for easy-to-make recipes that can be
prepared in 15 to 30 minutes.”
This
new line expands the variety of Baltimore-based Terra's Kitchen’s menu, which
currently offers more than 50 recipes available weekly, including vegetarian,
gluten-free, vegan, Paleo and low-calorie fare, and encompassing pre-made
salads, snacks, smoothies, sides and juices, as well as meals. The new
family-friendly meals are:
1.
Barbecued
Chicken with Summer Tomato-Corn Salad
2.
Cheeseburger
Pizzas
3.
Chipotle
Chicken and Mango Tacos
4.
Lebanese
Meatball Wraps
5.
Pork
Carnitas Burrito Bowls (Fast Prep/Slow Cook)
6.
Italian
Shrimp with Tomato-Bacon Gravy and Creamy Polenta
Terra’s Kitchen CEO
Michael McDevitt stated "I started Terra's Kitchen when I learned I was
going to become a father," "My vision for the company has always been
to provide quick, wholesome meals to allow families to save time in the kitchen
and have more quality time connecting around the dinner table."
Like other Meal Kit
companies Terra’s Kitchen want to be different so they offer “washed and
pre-chopped ingredients that come with a step-by-step recipe card, enabling
kids to be more involved in the cooking process. The idea is that bypassing the
supermarket and spending time getting meals ready, families can spend more time
together.” Are you Looking A Customer Ahead?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant Contact: Steve@FoodserviceSolutions.us for more information.
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