Doing the same thing
over and over garners the same results.
When those results are not quite a rosy as they once were its time to
evolve according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® who says the
customer is dynamic not static and retailer must be dynamic as well.
Panera Bread has
found a new location that expands the brand with customer relevance while
driving top line sales and bottom line profits.
Panera Bread reported that
digital sales, including mobile, web, and kiosk, surpassed $1 billion on an
annualized basis and explained that the company expects that too hit $2 Billion
in digital sales in 2019.
Ron Shaich, Panera’s
founder, chairman, and CEO stated “By building digital into the core aspects of
our business, we’ve transformed the customer journey at Panera,” …“For us, it’s
not just about new technology for technology’s sake—it’s about making the guest
experience better.”
Panera understands
the consumer’s adoption of mobile technology has puts a Panera Bread in the
palm of the hand of everyone with a smart phone. Currently Panera says digital sales account
for 26% of total company sales at the end of the first quarter. When broken
down, that’s close to 1.2 million digital orders per week. The information
superhighway has become a Mobile Hot Spot.
The new avenue of
distribution is not a highway but a Mobile Hot Spot will help edify Panera’s food
delivery program that they told CNBC it forecasts delivery adding $250,000 per
year to each store’s annual revenue of $2.6 million. Panera’s 2.0 program was first introduced in
2014, as has since grown to include Rapid Pickup, Fast Lane Kiosks, as well as
improved catering and delivery efforts.
Blaine Hurst,
Panera’s president stated “When you couple digital innovation with operational
integrity, the result is a significant level of digital adoption at the guest
level. Our holistic approach to technology pushes us to find new ways to make a
difference in the lives of guests, which translates to the kinds of sales we’re
seeing today,”
Success does leave clues our clue for
today is when your customer moves move with them. We can help you identify, quantify and
qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed Grocerant Program Assessment, or new Grocerant niche product
Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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