This week 7-Eleven
Inc. the global leader in branded convenience store foodservice launched an
initiative to provide customers with the calorie information for its
proprietary fresh food and beverage offerings. Many of our regular readers
remember back in the day (1965) when 7-Eleven branded and rolled out the Slurpee.
Leaders lead and 7-Eleven is
implementing fresh food calorie disclosure.
The disclosure
includes “floor stands stocking Big Gulp cups, along with translite signs and
clings attached to fountain machines, provide the combined calorie counts of a
Big Gulp beverage and a hot food item such as a Big Bite hot dog or chicken
sandwich. Signs positioned near baked items provide the combined calorie counts
of a medium iced coffee and two cookies or a fudge brownie.”
A 7-Eleven
spokesperson is quoted as saying "7-Eleven's
mission is to give its customers what they want, when and where they want it,
Research shows customers expect to have calorie information available when
deciding whether to purchase a product, and 7-Eleven is therefore moving
forward with calorie disclosure."
The undercurrents of
menu labeling requirements have put increased scrutiny on fresh food retailers
around the globe and clearly 7-Eleven has stepped up. At its Canadian stores last year 7-Eleven rolled
out price labels and menu boards that provided calorie counts for more than 300
non-packaged food and beverage products.
Are you trapped doing what you
have always done and doing it the same way?
Interested
in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
No comments:
Post a Comment