Foodservice Solutions® Grocerant Guru® Steven Johnson in
January 2018 announced that strategic partnerships would be the undercurrent of
a new electricity driving
foodservice top line growth and bottom-line profits moving forward. Well
here is another example McDonalds and Shake Shack partner with Joe Freshgoods and Allbirds
to release limited edition mashup merchandise.
According to Johnson, “Brand relevance is in part driven with
innovation in new food products in combination with new avenues of distribution
all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be
very efficient for the supply and includes such things as fresh foods, urban
clothing, grocerant consultants, urban farming (produce, seafood,
etc.), autonomous delivery, cashier-less retail, cash-less payments, digital
hand held marketing. This program has all of that.
Foodservice retailers to survive the next generation of retail
must embrace the artificial intelligence revolution while simultaneously
embracing fresh food that is portable, fresh, with differentiation that is
familiar not different. That will require brands to embrace new fresh
food partnerships more now than ever before according to Johnson.
Retailers
understand that as brands release new products, one of the lessons they are
learning is that partnering with another popular brand can help build the
excitement. Two recent promotions featured seemingly odd partnerships in which
fast food met fashion. In the first of these brand collabs, the popular burger
chain Shake Shack teamed up with San
Francisco shoe maker Allbirds.
The
new electricity Allbirds provided was
an exclusive shoe in white wool with green laces, featuring the Shake Shack
logo on the tongue. The shoe is only available for purchase at Shake Shack’s
original Madison Square Park location in Manhattan. Shake Shack will also be
serving its new Hokey Pokey Shake to celebrate the collaboration.
The
new electricity Sprite and McDonald’s created was partnering
with streetwear designer Joe Freshgoods to promote the
fast food chain’s new exclusive Sprite
flavor, the Mix. The fashionable
clothing line will be available only at a select few McDonald’s locations.
Spotify is also getting in on the fun with an exclusive track by rapper KYLE.
Are you looking for a
new partnership to drive sales? Are you ready for some fresh ideations? Do your
food marketing tactics look more like yesterday that tomorrow? Visit
www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and
we just may have the clue you need to propel your continued success.
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