Success does leave clues and McDonalds
has left clues for many chains to follow.
Once again McDonald’s is doing all the right things with its marketing
initiatives as it created 'Frylus'
to Help Guests Take Selfies according to Steven Johnson Grocerant Guru® at
Tacoma, WA based Foodservice
Solutions®.
Selfies continue to drive customer buy-in, elevate
social media mentions, and garner customer relevance according to Johnson. McDonald’s say’s “The Fylus will keep your
phone clean when you take a selfie.”
This is straight forward authentic messaging.
Last year
we saw the Frork. Now,
it’s The Frylus. In honor of National Selfie Day, as McDonald’s unveiled yet
another fry-themed concoction to garner a bit of hummer and drive sales. Frylus
is meant to celebrate the chain’s new 100 percent fresh beef Quarter Pounders,
as well as the upcoming national event, 100,000 Frylus contraptions (plus phone
stand), meant to keep your phone clean while eating, are being given away at
2,000-plus stores on June 21 with the purchase of a Quarter Pounder. Do
you want to see where you can get a Frylus well just click here. McDonald’s collaborated with Instagram
celebrity Kirby Jenner on the promotion.
Interested
in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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