Thursday, June 21, 2018

McDonald’s Marketing Consumer Interactive & Participatory Relevance

Success does leave clues and McDonalds has left clues for many chains to follow.  Once again McDonald’s is doing all the right things with its marketing initiatives as it created 'Frylus' to Help Guests Take Selfies according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   
Selfies continue to drive customer buy-in, elevate social media mentions, and garner customer relevance according to Johnson.  McDonald’s say’s “The Fylus will keep your phone clean when you take a selfie.”  This is straight forward authentic messaging.
Last year we saw the Frork. Now, it’s The Frylus. In honor of National Selfie Day, as McDonald’s unveiled yet another fry-themed concoction to garner a bit of hummer and drive sales. Frylus is meant to celebrate the chain’s new 100 percent fresh beef Quarter Pounders, as well as the upcoming national event, 100,000 Frylus contraptions (plus phone stand), meant to keep your phone clean while eating, are being given away at 2,000-plus stores on June 21 with the purchase of a Quarter Pounder.  Do you want to see where you can get a Frylus well just click here.  McDonald’s collaborated with Instagram celebrity Kirby Jenner on the promotion.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

No comments:

Post a Comment