Amazon’s Amazon Go, Alibaba’s BingoBox are disruptors that cannot be discounted, dismissed, or detoured according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Cashier-less retail is driving consumer trial, customer migration, and foodservice sector uncertainty.
Many legacy Grocery stores, Chain Restaurants, and Convenience Stores tout operational efficiencies however most of those efficiencies are based on industry standards established in the 1960’s and have little if any relevance today.
If you are a foodservice company today and your business model looks more like the 1990’s, 2005, or 2015 your best days just may be behind you according to Johnson. Here is an example The foodservice retail sector is evolving faster today than ever before driven by consumers that want their orders faster than ever before. Wendy’s, for example, planned to roll out self-ordering kiosks at about 1,000 of its retail locations by the end of 2017 in an attempt to both lure younger customers and to battle long lines at peak dining hours. That solution looks more like a yesterday than tomorrow’s retail template for success according to Johnson.
Self-service kiosk are simply a inside the box solutions while customers are looking from outside the box for incremental food options according to Johnson. What food companies sell, where they sell it and to whom they sell it too have evolved. Selling the same thing, in the same way for most food retailers is not a long term prescription for success. Business models are evolving. Does your business model look more like yesterday than today or tomorrow?
Cashier-less retailers today offer a wider variety of fresh prepared food and beverages enabling consumers to customize, personalize ad family dinner, individual lunch or breakfast for less and faster than most fast food restaurants offer today. Don’t let your foodservice brand get trapped looking back and playing catch-up while other are braking away from the pack.
Are you trapped doing what you have always done and doing it the same way? Where is your new electricity coming from? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.
Post a Comment