Monday, June 4, 2018

McDonald’s Breakfast is Big and getting Bigger

Few retailers have the insights or brand strength to take on companies the ilk of Starbucks or Dunkin’ Donuts breakfast sales or catering but McDonald’s is one company that is doing just that with well-established branded products the ilk of Egg McMuffin, McGriddle, Fruit ’N Yogurt Parfait.
So McDonald’s is now testing breakfast catering in 195 restaurants in the Orlando area. The bundled morning meals include more than a dozen pre-selected catering trays serving everything from Egg McMuffins to pancakes to parfaits.
Offices can now order catered breakfast meal bundles for early morning meetings instead of ordering Donuts or Expensive Coffee.  Like ti should be breakfast catering is only available during breakfast hours. The packages, available for delivery through UberEats or for pickup, target groups of 6, 12 or 18 and larger.
A McDonald’s spokesperson via press release said “Prices are determined at the individual restaurant level and may vary,” According to a restaurant along Orange Blossom Trail in Orlando,. A catering tray for a party of 12 dubbed “Early Fiesta” cost $38.85. It includes 12 sausage burritos, 6 parfaits, 6 Fruit & Maple Oatmeals, and 6 Baked Apples Pies.
The McDonald’s Florida experiment comes as fast-food chains are focusing more on off-premise sales fighting to regain breakfast sales losses to Convenience Stores and Grocery Store service Deli’s according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®
Regular readers of this blog know that in  March, Dunkin’ Donuts began offering catering in 16 locations in Massachusetts, Vermont, Pennsylvania and Connecticut. The bundled Dunkin’ Donuts packages, geared for parties of 10 or 20, range in price from $30 to $96. Plates, silverware and an exclusive “DD” branded tablecloth come with each catering order.
How is your brand expanding its reach?  Can you leverage dayparts to drive sales?  Can Delivery or Catering become your new electricity that drives top line sales and bottom line profits?  The team at Foodservice Solutions® can help you identify, quantify, and qualify new points of distribution, new products, and new daypart opportunities. Contact:  Are you looking a customer ahead? 

1 comment:

  1. On the franchiser end, McDonalds keeps introducing new menu items and none of them have been hits. However, they refuse to pull those items, making the menu needlessly complicated and increasing service times per customer, eating into profits. The company has been promising turn around programs for years, but nothing has really come of it. It also doesn't help that opening a franchise can cost upwards of $2 million, while better performing stores are much cheaper - a Subway runs between $100,000-$200,000.