Chick-fil-A Incremental Sales a Click Away

Success does leave clues and there is no doubt which chicken chain has the highest revenue per location, or which chicken chain’s franchisee generate the most income, or which chick chain ranks highest in the minds of the consumers on social media. The answer of course is Chick-fil-A according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Chick-fil-A recently expanded a partnership with Kallpod, a touch-button call service that allows dine-in customers to order more food after they’ve paid for their initial order at the counter creating new electricity that will drive incremental top line sales and bottom line profits.

Kallpod, founded four years ago, provides a customized “call button” service for hotels, bars and restaurants.  In the case of Chick-fil-A, the three-button system features these requests: “I want the manager,” “I want service” and “I want to order something else.” Elevating brand relevance Chick-fil-A with technology will be a large part of the new electricity driving continued success.

So how does it work?  Say a customer wants more food, they summon an employee with one push of a button. A worker dedicated to taking dining room orders using an iPad takes the second order without the guest leaving his or her seat.  

Three months into the test program, restaurants reported that guests were more inclined to request second orders using the Kallpod call buttons.  The locations are now averaging $200 to $350 dollars per day on these second orders, according to Kallpod COO Steven Barlow.

How is your company elevating the price, value, service equilibrium? Are you doing it and adding incremental customer relevance? Does your restaurant look more like yesterday than tomorrow?  Chick-fil-A does not.  It looks and acts like a restaurant of today.

Where did you find your new electricity? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.