Friday, September 28, 2018

Dunkin’ Continues to Expand Grab-N-Go Retail

Bold moves from food companies come is small incremental steps according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  A perfect example of a company evolving with consumers is Dunkin’ as it continues to evolve into a full-fledged beverage company that also sell donuts.
Consumers buy what they like and consumers continue to buy more beverages from Dunkin than donuts. According to Johnson success does leave clues and giving the consumer what they want and where they want it is a clue follow.
Dunkin’ has a new coffee choice served in a cool new way. Less than two years after launching its first bottled Iced Coffee beverages, Dunkin’ is giving the ready-to-drink category another jolt with the launch of new Shot in the Dark coffee espresso blend, the brand’s first coffee beverage served in a can.
Partnerships continue to matter at Dunkin as the new drink is manufactured and distributed by the Coca-Cola Company, Shot in the Dark combines the classic tastes of Dunkin’s signature coffee and espresso for a bold new way to keep recharged, refreshed and running on Dunkin’, any time, anywhere.
Served in a special slim can, Shot in the Dark delivers Dunkin’ ’ high-quality coffee with a touch of cream and sugar, combined with delicious espresso for a full-bodied, rich, smooth coffee espresso blend. Offered in three fan favorite flavors—Caramel, Mocha and Vanilla—each 8.1 ounce can of Shot in the Dark is 80 calories. Shot in the Dark can be found now in select retail locations, and its availability will continue to expand through 2019 at convenience and grocery stores across the United States.
Shot in the Dark is more than that it is a brand extension that will add incremental relevance to the Dunkin brand all the while extending the brands reach with another new set of customers in new points of distribution.  Where is your brand growing?  Where is your customer today?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

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