Success does leave clues and
Just Salad has been picking up all of the right clues according to Steven Johnson, Grocerant Guru® at Tacoma,
WA based Foodservice Solutions®. Just
Salad understands the value of a strategic partnership that will provide new
electricity driving incremental sales.
Just Salad, is committed to
making healthy food accessible to everyone, has partnered with Daphne Oz to
create The Golden Glow Salad. Just Salad’s Director of Marketing Stephen
Swartz stated “We were drawn to Daphne’s honest, realistic and delicious
approach to healthy eating and fell in love with the recipes in her book. We
instantly knew she would be the perfect partner to design a salad that fulfills
our mission to bring healthy, affordable food to everyone,”
Daphne
Oz is a natural foods chef, Emmy Award-winning television host (formerly of
ABC's hit lifestyle series "The Chew") and a New York Times
Bestselling author. Swartz continued “Our Culinary Development team worked
closely with Daphne to create the most flavorful, nutritious salad that’s built
to boost stamina, hydration, and energy,”
The
Golden Glow Salad features a bed of Romaine & Kale topped with Hemp Hearts,
Beets, Carrots, Chickpeas, Pickled Red Onions and Grilled Chicken. The
protein-packed menu item is served with Just Salad’s house-made Lemon Basil
Vinaigrette. For Daphne, being healthy and happy means fresh, flavorful foods
that are easy to prepare, smart ingredient swaps to save on calories without
skimping on flavor and plenty of room for worthy indulgences.
Daphne's
new signature Just Salad - The Golden Glow Salad - perfectly aligns with her
stance on wellness. She shares, “I am so excited my friends at Just Salad
invited me to dream up my perfect bowl. This blend makes being healthy feel
like a reward. The Golden Glow Salad is extra hydrating, protein packed, and
loaded with antioxidants. Every ingredient was chosen to excite your palate,
fuel your goals and let you glow from within.
Are your customer counts growing?
So, just what is your brands new
electricity? According to Johnson, “Brand relevance is in part driven with
innovation in new food products in combination with new avenues of distribution
all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be
very efficient for the supply and includes such things as fresh foods, developing
brands, unique urban clothing, grocerant positioning, Fresh food messaging,
autonomous delivery, cashier-less retail, plates, glasses, cash-less payments,
digital hand held marketing.
Foodservice retailers to survive the next generation of retail
must embrace the artificial intelligence revolution while simultaneously
embracing fresh food that is portable, fresh, with differentiation that is
familiar not different. That will require brands to embrace new fresh
food partnerships more now than ever before according to Johnson.
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of
Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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