Freshii an Innovative Brand Creates an Innovative Platform

Success does leave clues one clue Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® reminds regular readers of this blog is differentiation does not mean different it means familiar but with a twist.  Freshii a fast growing health and wellness brand continues to exceed legacy food industry executive’s expectations in sales and growth direction. 

With a solid understanding of millennial parent’s ethos Freshii’s Lead Nutritionist, Andie Shapira, recently developed the kid-friendly menu that has become a platform to drive incremental top line sales and bottom line profits in a new avenue of distribution.

Freshii new platform is their School Lunch program. Shapria’s kid friendly program continues to further the brand’s mission to change the way the world eats this time targeting the next generation of eaters. With a menu of “nutrientdense, crave-worthy bowls, wraps and salads, there is no compromise for students or parents” according to Shapria.

Grocerant niche better for you food has found a home with Millennials and Millennial parents according to Johnson.  It those parents that insist on instilling healthy habits at a young age thus it is critical – and Freshii knows that nutritious lunch options are not always available to students. That is a twist of differentiation that has a halo of ‘better-for-you’ will find a home in many schools according to Johnson.

Shapira stated “The school lunch menu will provide the nutrients needed to fuel students’ days,” she says. “Slow-burning carbs like brown rice and quinoa provide  growing bodies with fiber, which helps to stabilize blood sugar, while healthy fats like avocado will keep kids fueled all afternoon. There’s no high-and-crash that you might see with less-than healthy options.”

Freshii’s is a brand with an invitation that Millennials, and parents of any age will place a high value on according to Johnson.  If success does leave clues and it does Freshii’s is a brand that many in the foodservice industry will try to copy.

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.