Friday, October 30, 2020

Are you Ready for Chinese New Year Promotions?


Success does leave clues and as Multi-generational, Multi-ethnic families continue to increase in the United States, food retailers of every ilk must offer authentic full-flavored ethnic menu items to garner incremental consumers and increase frequency of regular customers. So, let’s look at some facts:

According to the Pew Research Center in Washington, D.C., a majority of young adults (18- to 29-year-olds) in the U.S. live with one or both of their parents for the first time since the Great Depression.

Technomic found that “Gen Z consumers are the most likely to order online for pickup or delivery, Nine percent of these younger diners ordered via app or website for pickup, compared to 8% of consumers who did so overall. And 7% ordered online for delivery, compared to 6% of consumers overall.

For comparison, baby boomer/mature consumers ordered online for pickup 4% of the time, and for delivery just 1%. Gen Zers also over indexed on kiosk or tablet ordering inside restaurants, with 8% ordering that way compared to 6% of consumers overall.” 

Battle for Share of Stomach

Are you ready for a new partnership to drive incremental sales?  Are you Ready for Chinese New Year?

Egg roll manufacturer Van’s Kitchen says that now is the time for retailers to gear up and start planning for Chinese New Year, a first quarter event that provides month-long promotional opportunities.

So, the company, a certified women-owned and minority-owned business, encourages retailers to create promotions and events to celebrate cultural foods and diversity. Chinese New Year offers the perfect occasion to grow revenue and celebrate cultural diversity at the same time.

Consider these facts:

·         The country’s Asian population grew by 72% between 2000 and 2015.

·         The Asian food industry rose by more than 135% between 1999 and 2015.

·         Since 2018 egg roll deliveries have increased by 455%.

Now, According to Datassentialethnic foods are the most missed by restaurant consumers, with Asian and Mexican foods topping the list. Foodservice operators can make the most of these trends and leverage the opportunity to start planning for The Year of the Ox – which officially begins Friday, Feb. 12. 2021.

You can chose from grab-and-go two-packs and packaged four-count trays to bulk roller grill egg rolls, Van’s Kitchens offers the variety that meets the demand of today’s consumers. Packaged varieties include pork, chicken, orange chicken and vegetable; and roller grill options include pork and chicken.

Operators should plan now to engage customers to celebrate this Year of the Ox and Don’t forget. Van’s Kitchen.  Success does leave clues and looking a customer ahead is the clue for today.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company 253-759-7869. 

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