Saturday, October 17, 2020

ShopRite Moving from Grocery Store to Grocerant


Success does leave clues now that there are 34.5 Restaurants for every grocery store.  ShopRite is one of the grocers that says enough is enough, its time to move with the consumer.  Consumers are dynamic not static and they have been on the move for 40 years leaving the grocery sector for the restaurant sector.  In fact, over the past 16 years there are 50% fewer grocery stores and 38.9% more restaurants.

Ok, we are in the middle of a pandemic and the grocery sector is doing great.  However, its not because they are doing the right things for the consumer.  Yes, restaurants are still closing.  Pay attention that will not last forever, rents will be reduced and new entrepreneurial foodies will step up, stand out, and make waves with new restaurants and grocerants that will continue to disrupt legacy chain grocery and restaurant chains according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

One grocery chain has stepped up, is looking a customer ahead, and focusing on the consumer.  That company is ShopRite.  They have revamped and renamed their deli ordering app, providing shoppers the ability to easily shop ahead for prepared foods, deli, floral and other specialty items for pick-up and delivery. When you look closely you will see it has the look and feel of a top tier chain restaurant. Bravo!

So, the ShopRite Order Express app, expands its available features and added new options offered in a fresh look. The new app will automatically upload for current app users. New customers can download it from their phone’s app store or scan a QR code in the store seamlessly.

Meal focus, family oriented, consumers can order game day platters and birthday catering, including cakes and desserts, sandwich platters, appetizers, entrees, fruits and veggies, salads, sides, seafood, sushi, as well as floral arrangements and balloons. 

We should note they also can still order deli meats and cheeses in advance to have them ready at the counter when they visit the store along with sandwiches, pizza, rotisserie chicken and other items that can also be ordered ahead for easy pick up or delivery at select stores.

Building on our Grocerant Guru’s customization and personalization essentials for fresh food sales success you can use the custom cake builder included on the new app. For personalization options for cake design include flavors, filling, frosting colors and messages.  Are you looking a customer ahead or are is your store looking more like yesterdays store?

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company 253-759-7869.


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