Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food has taken center stage once again in 2020. That said the upward trend has seen 9.45% year over year increases for the past 7 years and prior to that run has a 5.8% average increase for the 9 years before that. Regular readers of this blog know that and know that the trend is your friend. Ah, success does leave clues.
While those late to the party are touting the pandemic as the fuel that is driving their current success and ‘thoughtful planning’ the team at Tacoma, WA based Foodservice Solutions® including their Grocerant Guru® Steven Johnson simply have been rewarded with ‘belly laughs. You have to admit, it’s kind of absurd to claim victory when you only came to the party this year and are still half dressed!
So, what are the undercurrents of success driving grocerant niche Ready-2-Eat and Heat-N-Eat fresh food? Our grocerant scorecards indicate fresh fast service via delivery with an electric vehicle. Yes, the new electricity is ELECTRICITY.
In Miami our scorecard respondents over whelming let us know that they like delivery via the Chevy Spark. Now we must note none of our clients in that area used the Spark but one pharmacy does, they have 24 and the reception from the consumer is positive. Even more important is notable because we focus on food and beverage yet it still came up and stood out. With 300 miles a charge the Spark could be your next food marketing spark.
Regular readers of this blog also know that Electric Bikes are in demand around the world in urban setting where traffic, pollution, and parking hamper grocerant niche Ready-2-Eat and Heat-N-Eat fresh food delivery.
UBCO CEO Timothy Allan stated "Over the past two years plus, our product development and international supply chain team have made huge improvements to the performance, durability, security, and intelligence of our bikes. Now the rider experience is next level."
“To date, our customers love the fact that our bikes are so quiet to ride and effortless to maneuver. The new bikes build on this legacy and amplify it. The power to weight ratio is just right, we’ve improved motor efficiency, and made a myriad of improvements to the control and handling,” says Timothy Allan. “They’re a real joy to ride.”
The improvements include a 10% increase in motor efficiency as well as 23% more battery capacity. Together this means a 33% increase in range at top speed. With a top speed of 50kph (limited to 45kph in Europe) the new bikes weigh as little as 64kg (depending on the model) and can travel around 130km between charges. Also, the bike and battery are both designed for disassembly, further improving the sustainability of these electric utility vehicles. Will electricity be you new electricity?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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