Friday, October 9, 2020

Gen Z Loves Food with Portability

Gen Z’s top five branded restaurants include: Chick-Fil-A, Taco Bell, Dunkin, Chipotle, Domino’s according to a recent report on CNBC this week. Gen Z are digital natives and it is clear they like Fresh Hand-Held Ready-2-Eat and Heat-N-Eat fresh prepared food.

Fresh Food with portability is a key driver in the undercurrents of change evolving within the retail foodservice sector today.  There is little doubt now that success within the food industry today can be traced back directly to successful insights from the team at Foodservice Solutions® and the FIVE P’s Food Marketing.

Foodservice Solutions® Grocerant Guru®, Steven Johnson identified, quantified and qualified The FIVE P’s of Fresh Food Marketing.  Then he introduced, implemented, and integrated to foodservice companies including Full-Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients.  The FIVE P’s are:

The four key insight pillars of success were used by Johnson and the team while spending 10 years studying identifying the undercurrents of change, they were:  Build, Measure, Learn, and Repeat.  The team worked with companies tracked, documented and edify results until the combined insights were validated.

After repeated successful retail food industry adoption of Foodservice Solutions® FIVE P’s of Fresh Food Marketing, Technomic conducted qualitative and quantitative research then compiled documented it in a paper and infographic entitled Pertinence of Portability.

Digital natives Generation Z have high expectations for digital experiences, shaping how they feel about brands, shopping and technology. More than half (58%) of people born in the years 1996-2015 said they can't be without internet access for more than four hours before becoming uncomfortable, making them highly dependent on their digital connections, according to a yearly global survey commissioned by WordPress hosting company WP Engine.

So, you should know that Gen Z prefer brands that are authentic, with 82% saying they trust a company more if it uses images of real customers in its advertising, while 72% said they're more likely to buy from a company that contributes to social causes. Product quality, positive ratings and reviews and customer service are the top three characteristics that establish trust in a brand among Gen Z, the survey found.

Of course, I bet you knew that Gen Z has a favorable view of technology, with 66% saying they believe the internet will bring people closer together, while 56% said they are friends with someone they only know online. Gen Z tends to consist of pragmatists, self-starters and entrepreneurs, with 62% of the group planning to start or possibly start their own business, a higher percentage than any other generation, the survey found.

Foodservice Solutions® excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Call 1-253-759-7869 today and learn how the 5 P’s of fresh prepared food marketing can Drive Sales at your retail operation.

Visit:  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more Contact: 

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