Every business person
knows that the trend is your friend. Consumers are adding streaming this year
at an unprecedented rate. In fact, Nielsen reports that 25 percent of consumers
added a streaming service during the second quarter of 20201, while one-fourth
of consumers' TV usage was spent streaming.
Guess who else knows that? Domino’s Pizza. So,
get this any Domino's customer who
orders online now through April 11, 2021, will receive 30 days of free access
to EPIX NOW. In case you did not know EPIX NOW is a
premium streaming service with more than 2,000 movies and 300 hours of original
series and specials. This partnership will drive new electricity into Domino’s
brand according to Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice
Solutions®.
Art D'Elia, Domino's executive vice
president—chief marketing officer stated, "Pizza and movies go
hand-in-hand," … "Whether you're looking for a fun way to entertain
your family at home or you want a date night in, Domino's has you covered. The
best part is, no credit card is needed and you won't be charged after the month
is up. All you need to provide is an email address and you're good to go."
So, here is how it works: customers who place
an online order can claim their free 30-day access of EPIX NOW by clicking
through the link on their order confirmation page, Domino's Tracker page or
order confirmation email. After the 30 days of free access is up, customers
must subscribe to EPIX NOW in order to continue streaming.
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as; corporate partnerships, fresh foods, online ordering,
delivery, self-driving cars, plant-based foods, streaming,
food sampling,
toy’s, podcast, movies, cereal, developing brands, grocerant
positioning, fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why? What trend is your friend?
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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