Chain restaurant brand messaging can get worn out.
While consumers are longing the day that their daily routine will return,
subconsciously they want more comfort, more security in their own well-being,
and they want their favorite brands of yesterday and today to move forward with
them according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Extending a brand message with comfort (one
foot in the past) and hope (one foot in the future), Steak ‘n Shake is extending a branded
invitation with relevance, a new line of clothing and collectables. Customers can choose a gift that family and
friends will really love with Steak ‘n Shake merchandise and apparel and
receive free delivery from Friday, December 11 – Thursday, December 31.
So, Steak ‘n Shake is offering a wide
selection of clothing for men, women, and children, along with home
accessories, and vintage-inspired collectables. Choose the perfect gift for the
die-hard Steak ‘n Shake fan on your list, from stocking stuffers like the plush
Steak ‘n Shake mascot “Goldie,” to nostalgic wall art, and cozy fleece
blankets.
And for those that want to bring the Steak ‘n
Shake experience home this holiday season, enjoy a 12-pack of our world-famous
chili. Not 100% sure what they’ll like? You can’t go wrong with a Steak ‘n
Shake gift card.
Check out Steak ‘n Shake’s online store by
visiting: http://www.shopsteaknshake.com/ What are you offering the consumers at the intersection
where yesterday meets tomorrow?
Are you ready for
some fresh ideations? Do your food marketing ideations look more like yesterday
than tomorrow? Interested in learning how our Grocerant Guru® can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of
the following links: Facebook, LinkedIn, or Twitter
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