KFC Looking Back can Drive Top Line Holiday Sales

 

Are you looking for a little Holiday Spirit? Well, you need look no further than Kentucky Fried Chicken.  Yes, KFC is bringing looking back to look forward, this holiday season they are re-release of some of its most famous holiday buckets. Since the 1960s, KFCs around the world have created different holiday-themed buckets year after year. So, if your time starved, or just don’t want to cook think about all the times Mom or Dad brought home of great grocerant meal in a KFC holiday bucket.

Yes, KFC is going retro and bringing back the iconic 1966 and 1971 U.S. holiday buckets, as well as a new, vintage-inspired design for 2020 if you want to start your own holiday tradition and memories around a family meal. Steven Johnson, our Grocerant Guru® believes this brand invitation will help KFC bring brand relevance of its grocerant niche products to both new customers and customer like him from back in the day.

So, the replica designs of the 1966 and 1971 holiday buckets have been recreated down to the smallest details, including the retired tagline, “North America’s Hospitality Dish,” featured on the 1966 bucket. The new holiday bucket design for 2020 was inspired by the brand’s heritage buckets, but rounds out this year’s lineup with some modern flair.

Andrea Zahumensky, KFC U.S. CMO  stated, “KFC bucket meals have been bringing people together around the dinner table for more than 60 years,” ..“Even though the holidays may look a little different this year, we hope our holiday buckets help everyone harken back to a simpler time and bring some comfort and joy to your homes and your families throughout the season.”

KFC holiday buckets will be available in all U.S with only a limited quantity will be available of the 1966 and 1971 commemorative buckets. KFC fans can complete their holiday tablescape by collecting all three buckets in the 2020 holiday collection.

However, you’re celebrating this year, you can get your favorite KFC bucket meals by visiting your local KFC restaurant or ordering ahead for delivery or pick up where available through kfc.com, DoorDash, Postmates, Uber Eats, Grubhub, Seamless.com, or the Seamless app.

FYI - KFC first introduced its now iconic bucket packaging in 1957 when Pete Harman, the owner of the first KFC franchised restaurant, purchased buckets and began advertising a bucket meal, which had 14 pieces of chicken, mashed potatoes, and gravy. Today, more than 60 million buckets of Kentucky Fried Chicken are sold in the U.S. each year. How are you looking a customer ahead?

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

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