Restaurants
thrive during the holiday season. Its
quite simply people are out and about have even less time to cook so they don’t. When it comes to Holiday meal offerings
regular readers of this blog know that if there was ever a company the miss
read what consumers wanted for a meal that they could pick-up or have delivered
on during the Holiday season our Grocerant
Guru® time after time has said that Boston
Market missed the mark.
Last
year’s offerings were particularly disappointing to our Grocerant Guru®. Looks as if they listened to him a bit more
this year. Boston Market has turned the corner and
refocused on its core customer according to the Grocerant Guru®, who stated, “this
renewed focus on the consumer will drive incremental return visits, top line
sales and bottom-line profits.”
This year there is offering a variety of
Thanksgiving meal options from $11.99 per person, prices may vary by market,
starting today at all restaurants nationwide. Whether dining in-restaurant or
celebrating at home, Boston Market has offerings to fit every family this
holiday season.
Consumers will have a choice between the
Hot & Ready-To-Serve meals, catering and a la carte offerings. The Hot
& Ready-To-Serve meals include everything needed to serve between six and
12 people and can be picked up at any Boston
Market restaurant the week of Thanksgiving. For those ready to feed a
crowd, groups of 10 or more can cater a hot, buffet-style dinner or
individually plated meals that can be delivered or picked up.
Building a Larger Share of Stomach
Requires a Focus on the Customer
President and Chief Rotisserie Expert for
Boston Market, Jay Pandya, stated, “The holidays have looked vastly different
over the last two years, but one thing that should remain the same is family
gathering together for a delicious, homemade meal,” …. “Boston Market is
continuing to bring people around the table with hassle-free meals that
decreases time in the kitchen. We’re thrilled to have so many different options
for the holiday season.” Let’s take a look at most of their mix and match
offerings:
Hot & Ready-To-Serve Meals: Chilled complete meals for as little as $11.99 per
person that are fully cooked. Guests can order a complete whole Roasted Turkey
Meal for 12, consisting of a whole roasted turkey, mashed potatoes and gravy,
vegetable stuffing, spinach artichoke dip and crackers, cranberry walnut
relish, dinner rolls, one apple pie and one pumpkin pie. Orders can be picked
up at any Boston Market restaurant the week of Thanksgiving.
A La Carte: Perfect for those Boston Market guests who may need an extra
entree, side, appetizer or dessert to get their holiday dinner table-ready,
guests can order chilled, fully cooked options for pick up in restaurants the
week of Thanksgiving.
Thanksgiving Day Offerings: Boston Market locations will be open on Thanksgiving Day, in
case the oven stops working or the turkey didn’t defrost in time. Day-of
offerings include a Thanksgiving Day meal for $15.99, featuring a choice of
roasted turkey breast or half rotisserie chicken with mashed potatoes and
gravy, vegetable stuffing, a dinner roll and a slice of apple or pumpkin pie.
Restaurant hours may vary by location.
Holiday Gift Cards: Buy a $50 holiday gift card and receive a $15 bonus card for
yourself! The holiday gift cards can be picked up in-restaurant or a
personalized eGift card can be purchased at BostonMarket.com and are
redeemable from December 26, 2022 through January 31, 2023.
Note: All prices may vary by market.
Customers this holiday season can get the gift of extra Rotisserie Reward
points when placing an order or dining-in with Boston Market. The loyalty
program is available through the Boston Market mobile app for iOS and
Android.
Foodservice Solutions® specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a new menu product segment and brand and menu
integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit
us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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