Regular reader of this blog are going to
love this, Chester's Chicken,
the fresh fried chicken quick-service restaurant concept, in collaboration
with Love's Travel Stops, are
bringing back Truckersgiving, the annual holiday season celebration that
recognizes and appreciates professional drivers for their service.
Today, just one week before Thanksgiving (Thursday,
Nov. 17) Chester's and Love's will honor truck drivers with a free Super Snack
meal for the first 100 guests at each Chester's located at Love's.
Additionally, the first 20 road warriors who show their commercial driver's
license at each location will also receive a custom Chester's trucker hat.
Each Super Snack meal includes two pieces
of Chester's signature fried
chicken – a leg and a thigh – and a side of potato wedges. Chester's specially
marinated and double breaded chicken has bold flavor with a perfect crunch
that's a favorite for anyone on the road. Chester's is especially popular with
truck drivers and road trippers given its store-in-store concept that spans
truck stops and convenience stores.
Currently there are 141 Chester's
restaurants found within Love's, spanning 34 states. Roughly 60 professional
drivers visit a Love's two to three times in an average week – and the week
prior to Thanksgiving is one of the busiest times for truck traffic.
Joe Cotton, vice president of restaurant
services, Love's, stated, "Professional
drivers can't be thanked enough for their hours on the road," ….
"Truckersgiving is a new favorite tradition we're proud to host with Chester's Chicken to celebrate our
professional truck driver customers and kick off the holiday season."
Professional drivers can claim the
Truckersgiving Super Snack meal by stopping by any Chester's restaurant within
a Love's during operating hours on Thursday, Nov. 17, and scanning the barcode
on their Love's Connect App or
by swiping their My Love Rewards Card. Trucker hats will be given out at
each joint location to the first 20 truckers who also show their commercial
Johnson stated “that in my minds-eye the new electricity
must be very efficient for the supply and includes such things as fresh
foods, smaller footprint, developing brands, fresh flowers, grocerant
positioning, fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next
generation of retail must embrace the artificial intelligence revolution
while simultaneously embracing fresh food that is portable according
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