Thursday, November 17, 2022

Chester’s Chicken Partners for Truckersgiving

Talk about driving new electricity into a brand.  Chester’s Chicken is doing just that with a targeted partnership edifying its fresh fried chicken with truck drivers it what they are calling ‘Truckersgiving’.  Now that is a great way to edify your brand and customers at the same time according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Regular reader of this blog are going to love this, Chester's Chicken, the fresh fried chicken quick-service restaurant concept, in collaboration with Love's Travel Stops, are bringing back Truckersgiving, the annual holiday season celebration that recognizes and appreciates professional drivers for their service.

Today, just one week before Thanksgiving (Thursday, Nov. 17) Chester's and Love's will honor truck drivers with a free Super Snack meal for the first 100 guests at each Chester's located at Love's. Additionally, the first 20 road warriors who show their commercial driver's license at each location will also receive a custom Chester's trucker hat.

William Culpepper, vice president of marketing, Chester's Chicken, stated, "The role of professional drivers remains critical – especially during the holiday season – with the average driver clocking 60 hours of driving in one week," ... "We launched the first Truckersgiving with Love's last year, and it was so well received that we had to bring it back in an even bigger way. Truck drivers are some of our best and most loyal customers, so offering this free meal to drivers across the country is our way of saying thank you for their important work."

Each Super Snack meal includes two pieces of Chester's signature fried chicken – a leg and a thigh – and a side of potato wedges. Chester's specially marinated and double breaded chicken has bold flavor with a perfect crunch that's a favorite for anyone on the road. Chester's is especially popular with truck drivers and road trippers given its store-in-store concept that spans truck stops and convenience stores.

Currently there are 141 Chester's restaurants found within Love's, spanning 34 states. Roughly 60 professional drivers visit a Love's two to three times in an average week – and the week prior to Thanksgiving is one of the busiest times for truck traffic.

Joe Cotton, vice president of restaurant services, Love's, stated, "Professional drivers can't be thanked enough for their hours on the road," …. "Truckersgiving is a new favorite tradition we're proud to host with Chester's Chicken to celebrate our professional truck driver customers and kick off the holiday season."

Professional drivers can claim the Truckersgiving Super Snack meal by stopping by any Chester's restaurant within a Love's during operating hours on Thursday, Nov. 17, and scanning the barcode on their Love's Connect App or by swiping their My Love Rewards Card. Trucker hats will be given out at each joint location to the first 20 truckers who also show their commercial driver's license.

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, smaller footprint, developing brands, fresh flowers, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable according to Johnson. 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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