Tuesday, November 22, 2022

Quicklee’s Convenience Store Smaller Fresher Faster Food Drive Sales


Giving customers what they want when they want it is a success clue that every foodservice operator needs to keep top of mind.  Today, grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive innovation, customer migration, top-line sales, and bottom-line profits according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Looking for new electricity to drive top-line sales and bottom-line profits, Quicklee’s partnered with the Red Osier Food Cart to serve customers lunch during the first three weeks of November at any participating Quicklee’s location. Customers can grab a Red Osier prime roast beef sandwich along with a slice of Cheesy Eddie’s cheesecake.

According to Johnson, “focusing on consumers, what drives frequency, and mix & match meal bunding is another success clue that should never be overlooked.”

Now, after customers grab their lunch, they can stop inside Quicklee’s for a drink or bag of chips to complete their meal. Customers can also find a variety of snacks from regional small businesses like NY Chips, Smoke Shack Jerky and Popcorn Charlie’s, or even grab a bottle of Red Osier’s famous au jus.

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, smaller footprint, developing brands, fresh flowers, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable according to Johnson.  That is just what Quicklee’s is doing.

Here is where the foundation of success can be found. During the first three weeks of November, customers can grab Red Osiers on:

Mondays from 11 a.m.-4 p.m.
Quicklee’s Fairport (North Main)
Fairport, N.Y.

Tuesdays from 11 a.m.–4 p.m.
Quicklee’s Webster
Webster, N.Y.

Thursdays 11 a.m.–4 p.m.
Quicklee’s Geneseo
Geneseo, N.Y.

In case you did not know, Quicklee’s Convenience Stores have been family owned and operated since 1995. Under the leadership of Ken Perelli, Quicklee’s remains focused on expansion and offering its brand of fast, clean, friendly service to each and every new community it serves. In 2017 Quicklee’s expanded its business model to include travel center locations, and in 2018 it launched the Go Local program, which provided sales, marketing and in-store placement support to local food manufacturers.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

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