Local restaurants do not have the buying power of
national chains when it comes to buying food, packaging, or TV
advertising. Nor do they have the size
and scale to garner the best price for employee benefit packages, or merchant
benefit products.
According to Steven Johnson Grocerant Guru®
at Tacoma, WA based Foodservice Solutions®, “DoorDash
is not only helping local restaurants with delivering food, they are expanding
the ability for a local restaurant to better compete with national chains when
it comes to a whole platform of service at a price that is most cases is better
than they can obtain currently.”
Most of our regular readers know that, empowering
local economies and their respective communities is core to the ethos of
DoorDash. In continuation of this mission, the local fulfillment platform
announced Merchant Benefits, an industry-first program designed to give
merchants access to discounted products and services based on evolving needs
within the industry, in addition to a new research report about “The Impact of
Benefits on Recruitment and Retention in the Restaurant Industry.”
Did you know that, The National Restaurant
Association’s “State of the Industry Report” indicates that recruitment and
retention is the top challenge for 50 percent of restaurateurs this year,
signaling staffing is a primary focus to improve business growth. To support
merchants in overcoming attracting, retaining, and developing employees, the
first cohort of businesses within Merchant Benefits focuses squarely on these
issues.
Christopher Payne, President and Chief
Operating Officer at DoorDash, stated, “The economic fluctuations that come
with running a small to medium sized business challenge employers in many ways,
including being able to provide affordable benefits to staff. …Given our vast
network of merchant partners, we've negotiated these benefits on their behalf
who would otherwise face a steep surcharge, eliminating a barrier to growing
teams to their full potential."
During its first rollout the program, DoorDash
partnered with six innovative partners who are working to address key issues
within the industry, including access to healthcare, mental health benefits, and
continued career development. Emphasizing the importance of these topics, 38
percent of surveyed restaurant employees indicated they would take less pay for
better health benefits and 24 percent would take less pay for better training
opportunities (Impact of Benefits).
Let’s see what is new now:
Healthcare Benefits
·
Plans beginning at $5 per month
with Sesame, one of the largest cash-pay health care
marketplaces in the United States, which connects employees directly to high
quality physicians at affordable prices without the headache of dealing with
insurance. Offerings include in-person and virtual primary care, mental health
services, and speciality care. Available in the US.
Personal and Mental Health
Benefits
·
Discounted subscriptions to
Breathwrk, a personal health app, which provides
breathing exercises designed to reduce stress and improve focus for employees
inside and out of the workplace. Available globally in English.
Educational Benefits
·
40 percent or more off
EdApp by SafetyCulture, an all-in-one mobile-first
training platform that assists businesses to deliver every step of their
training program. Bespoke courses created specifically for the hospitality and
retail industry, business owners can upskill their staff in a matter of days
not weeks. Available in the US, Canada, and Australia.
·
15 percent off
StateFoodSafety, an online food safety education
company, which offers the most expansive assortment of ANSI-approved,
state-mandated hospitality training certifications including Food Handler, Food
Manager, Allergen Awareness, and Alcohol Server. Available in the US.
Hiring and Staff Management
·
One month free of Landed, the first end-to-end recruiting platform helping employers hire
hourly candidates quickly, saving time and money by automating candidate
engagement, screening, and interview scheduling. Available in the US.
·
Four months free of 7shifts, the complete team management platform for restaurants. 7shifts
provides tools that help restaurateurs make more profitable decisions, improve
team retention, and get operations in order. Available in the US and
Canada.
Note, DoorDash will not administer the
benefits, rather working with reputable partners who will administer the
benefits directly to interested merchant partners. As the needs of businesses
evolve, DoorDash will continue to partner with additional companies as part of
Merchant Benefits.
Jordan Boesch, Founder and CEO of 7shifts,
stated, “Staffing shortages hinder a restaurant’s ability to run efficiently,
which has direct effects on overall customer experience and staff morale. Many
dining rooms across the nation are struggling to fully reopen due to them being
unable to staff appropriately," says. “We’re proud to partner with
DoorDash to help operators improve efficiency and expand access to our team
management platform, including enabling restaurants to hire, train, schedule,
pay, and retain their employees long-term.”
says Nick DeAngelo, Director of Sales at
StateFoodSafety, stated, “While the restaurant industry and individual dining
preferences have shifted, the importance of food safety has remained paramount
to the success of a business,”. “Expanding access to a variety of food safety
courses through DoorDash’s Merchant Benefits program benefits all
involved—customers, operators, and employees.”
Here is the point, trough providing discounted
access to these products and services, DoorDash is enabling restaurants to more
effectively attract, retain, and develop staff—especially as 86 percent of
surveyed restaurant employees who are not satisfied with their job benefits
indicate they are more likely to stay at their current job if benefits were
improved (Impact of Benefits). As a result, restaurant partners may be able to
increase their sales by operating their business at full capacity—driving both
on-premises and off-premises growth.
Foodservice
Solutions® team is here to help you drive top line sales and bottom-line
profits. Are you looking a customer ahead? Does your messaging look more like
yesterday that tomorrow? Visit GrocerantGuru.com for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.
In a Battle for Share of Stomach
Delivery Matters
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