Tuesday, April 4, 2023

At Urban Plates Pricing is Customer Relevance


What are you working on at your restaurant?  Are you redesigning your footprint for operational efficiencies, fixing the supply chain, getting new quotes on paper supplies, selecting new uniforms?  I’m sure you are busy remember however that what ever you do it must have a positive effect on customer relevance. 

There is nothing more relevant today to consumers than price.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, “if you want to garner new customers and or increase the frequency of customer visits you had better be honed in on the price you charge for everything.”

Urban Plates understand just how relevant pricing is too consumers. At a time when many restaurants are raising prices, the chef-driven concept, is doing the opposite. Urban Plates recently announced it is dropping prices on a selection of some of the restaurant’s most popular salads, sandwiches, and bowls. Additionally, Urban Plates has expanded its Everyday Value Menu to include 13 meals for under $13.

Ok, the selection of meals with lower prices include: 3 Chicken Tender Plate with two sides; 6 Chicken Tender Feast with 2 house made dipping sauces and grilled artisan bread; Salmon Caesar Salad; Steak Salad; Chicken Cobb Salad; and Chicken Caesar Salad.

Expanding relevance, Urban Plates has also expanded the lineup of items on its Everyday Value Menu and revamped prices to start at just $9.95. The 3 UP Plate, which includes a choice of three scratch-made sides, the Caesar Salad, and the House Salad are all just $9.95.

Now there are other affordable options, now all under $13, include: an all-new 2 Chicken Tender Plate; Moroccan Chicken Braise; Beets + Avocado Bowl; Chargrilled Cheeseburger + Fries; Grilled Chicken Sandwich; Portobello Mushroom Sandwich; Crispy Chicken Tender Sandwich; Nashville Hot Chicken Tender Sandwich; Chili Glazed Grilled Tofu Bowl; Local Mixed Beet Salad; and the 4 UP Plate for those who want to make a meal of four scratch-made sides.

Saad Nadhir, CEO and Co-Founder of Urban Plates, stated, “Finally, some good news on inflation,”… “Costs on some key raw ingredients have eased recently and we’re passing the savings along to our Guests so they can continue to enjoy wholesome meals at even more affordable prices. Of course, our portion sizes, ingredient quality and friendly service are not changing.”

Edifying the relationship even more customers can save even more with Urban Plates subscription program, Plate Pass. For $5 a month, Guests get a 20% discount for themselves and everyone on their entire check (for up to 15 entrees) including desserts, beverages, wine and craft beer, and add-ons including extra protein or sides. Plate Pass can be used for dine-in or takeout purchases. 

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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