Earth Day reminds us that a sustainable
world is good for everyone. Steven
Johnson Grocerant Guru®
at Tacoma, WA based Foodservice Solutions® reminds us that Gen Z and
Millennials place considerable value on sustainable actions by companies.
The
Human Bean is finding plenty of ways to celebrate farmers and flavors from
around the globe. This spring specialty drink specials are returning to The
Human Bean drive-thru locations across the U.S., and later in the month
beverage lovers will have a chance to plant a tree just by enjoying any drink
on Earth Day.
So,
this year The Human Bean is hosting its
annual Earth Day Giveback at all locations on Saturday, April 22nd (today).
On this special day, every drink sold will result in one tree planted through
Trees for the Future, an international nonprofit with 30+ years of history
planting trees and teaching sustainable farming practices in impoverished
communities.
In
case you did not know, The Human Bean
is an official Planting Partner with Trees for the Future, having donated the
equivalent of over 93,000 trees to date with the help of customers’ drink
purchases. All of The Human Bean locations participate annually, moving the
nonprofit closer to its goal of over 1 billion trees planted by 2030.
Scott
Anderson, COO of The Human Bean, stated, “We hold our annual Earth Day
fundraising event each year because it’s really a win-win,”... “Thanks to our
customers and franchise partners, we get to support the farmers who grow our
quality coffee beans, and ensure they can continue to do so for many years
while helping their own communities thrive.”
You
will like this,The Human Bean is also releasing two limited-time drinks
starting April 19th with themes of global wanderlust and new flavor
experiences.
Sweet and Salty Granita
Take a
trip to Italy where the Granita was born with a Sea Salt Caramel Granita.
Ghirardelli’s Sea Salt Caramel is sweet, slightly salty, luscious and creamy.
The caramel laces around the cup filled with signature granita, and then topped
with whipped cream, Sea Salt Caramel drizzle, and Java Chips for garnish. Yum!
Mangonada Smoothie
Next
stop... Latin America! The Mangonada is a frozen mango treat with an infusion
of bold flavors – it’s sweet, tangy, spicy and delicious. Mango Smoothie is
mixed with Tajín Fruity Chamoy Sauce and topped with the popular spicy Tajín
Clásico Seasoning to create this unique drink. It’s a favorite treat in Latin
America, and drive-thru customers will love it, too.
Don’t over reach. Are you ready for some fresh ideations?
Do your food marketing ideations look more like yesterday than tomorrow?
Interested in learning how Foodservice Solutions® can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us
or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
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