Sunday, April 23, 2023

Long John Silver’s Sweat Partnership Drives New Brand Electricity


How do you edify your brand messaging.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® retail food companies, restaurants, convenience stores, grocery stores, and bodegas all new to find ways to drive new electricity into their brands too elevate customer interest and loyalty.

So, this month when Long John Silver’s announced mouthwatering offers that customers will find that they treasure every bite, Johnson said that sound like a great partnership in the making. Now starting April 24, Long John Silver’s will offer its famous Chicken Planks in a $6 Basket, and they will also launch two delicious dessert options from The Cheesecake Factory Bakery. The perfect complement to any treasured moments this season, these sweet and savory menu items offer something for everyone.

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

This spring, customers can enjoy Long John Silver’s $6 Chicken Plank Basket, featuring two of our classic tender chicken strips, each made with 100% white meat chicken raised and produced on U.S. farms and then batter-dipped in restaurant by our cooks. Each basket also includes two of Long John Silver’s signature hushpuppies and your choice of a mouthwatering side. 

Heck yes, there’s more. Long John Silver’s is partnering with The Cheesecake Factory Bakery to serve up not one, but two delectable cheesecake offerings. Try the creamy, Classic Cheesecake baked to golden perfection in a graham cracker crumb crust. Or, if your tastebuds are hunting for something more decadent, the Triple Chocolate Cheesecake features a smooth chocolate flavor baked in a rich chocolate cookie crust, topped with a semisweet chocolate ganache and sprinkled with semisweet chocolate chips. 

Christopher Caudill, Long John Silver’s senior vice president of marketing and innovation, stated, “Spring is full of celebrations, from Mother’s Day and Father’s Day to graduation season. As our customers plan for events with friends and family, we want to offer options that pair well with life’s treasured moments,”…. “We are always looking for exciting options that pair well with our fan-favorite items and deliver the quality and value our customers crave. This season’s additions, like The Cheesecake Factory Bakery desserts, are sure to delight as customers connect with loved ones this spring.”

Any consumer can catch these great offerings by coasting down to their local Long John Silver’s or by ordering online at Please visit the Long John Silver’s website to learn more about the latest menu offerings and store locations.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday than tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

In a Battle for Share of Stomach

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