Friday, April 14, 2023

Customized, Personalized, Local Focus Drives Food Sales


Regular readers of this blog know that our content director Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® does spend a lot of time focusing on and researching convenient meal participationdifferentiation, and individualization.  

Most of you know that personalization is becoming increasingly important in the restaurant/catering industry as consumers seek out unique, customized experiences. Differentiation does not mean different, rather it mean’s familiar but with a twist.

That said, the team at Foodservice Solutions® wants to introduce you to Edible ink printing which now allows restaurant owners/caterers to provide more personalized menus, services, and dining experiences all while maximizing profit margins and streamlining production methods. We think you are going to like this.

Primera Technology, Inc. is a leading manufacturer of specialty color printers, recently announced that Eddie, the world’s first-and-only NSF and GMP-certified edible ink printer for printing onto cookies and other food items, is now shipping.  That’s right an edible ink printer. 

Now get this, Eddie makes the process of printing onto cookies, candy, white chocolate, biscuits, macarons, and much more, fast and easy. The machine prints a dozen 3.5” (89mm) cookies or other similar-sized items in just two minutes.

The included carousel feeder rotates the cookies to the print position, the printer pulls in cookies one at a time, prints and sends them back to the carousel – all automatically and hands-free. Printed cookies or other food items will be dry and ready for sale immediately after printing. Printed images are bright, vibrant, smudge-resistant and even colormatched to ICC Color Standards. For these reasons and more, Now give this some time to sink in, Eddie is truly a professional, edible ink printer and highly unique in its category. Food Item Specifications Eddie prints on a variety of foods, including onto certain frostings or directly onto cookies, biscuits, and more.

We know consumers are looking for convenient meal participation, differentiation, and individualization. So here are a few ideas of how Eddie can produce new profits in commercial settings from bakeries to amusement parks:

1.       Print onto cookies and candy for birthday parties, baby showers, bar or bat mitzvahs, for Christmas and holiday gifts, and more.

2.       Cookies printed with company logos make a huge impact as trade show giveaways, or at meetings, and other special occasions.

3.        Wedding planners, hotels, and restaurants are excited to offer custom printed items for wedding receptions, anniversaries, and other celebrations.

4.      Amusement parks and FFCs can use Eddie to print custom images that commemorate their patrons’ time at the facility. Built-in blue and green colored lights turn on during printing and can even blink. Crowds will gather, watching Eddie do his work while the built-in light show complements his performance.

Now Cookies for Eddie typically cost from $0.35 each to $1.50 each. Add $0.08 for ink at 50% coverage, and charge $3.00 to $5.00 per cookie. The profit margins can quickly pay for the machine. Food Industry Certifications Eddie is unique in the commercial food preparation business for many reasons, but none as important as for safety. 

The NSF certification assures Eddie’s owners and customers that the product has been tested and approved by one of the most highly regarded, independent certification organizations in existence today. The NSF mark is valued by consumers, manufacturers, retailers, and regulatory agencies worldwide. Eddie’s inks meet all FDA standards for use as a food additive. The ink cartridge itself also meets cGMP standards and is third-party, independently certified. Finally, the entire ink manufacturing and cartridge filling processes are FDA-compliant and cGMP certified. Price and Availability Eddie sells for $2995.00 USD and is available now from Primera’s Authorized Resellers and Distributors throughout the world. In the USA, place an order factory direct at  Get Fresh, Get Local, Get Customized. 

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday than tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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