Tuesday, April 11, 2023

Blue Apron Meals Make Family Dinner Fun, Fast and Friendly


There is no doubt that time starved Gen X, Millennials, and Gen Z continue seeking food discovery.  Without doubt Blue Apron is an avenue of fresh food distribution that not only provides discovery but edifies that discovery with full flavored meals and meal components that are easy to prepare. 

Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes Blue Apron simultaneously elevates dinner solution, educates your cooking skillset, while expanding awareness of global flavors and is an invaluable pantry component.

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive customer trail, adoption, in every sector of retail foodservice today. In case you have not heard, Meal kit provider Blue Apron and DashMart by DoorDash Inc. have expanded the availability of Blue Apron’s Heat & Eat meals to 11 markets, including New York City.

So, DashMart is a grocery store and warehousing service that sells a wide variety of products, from fresh meats, produce and baked goods to household essentials, personal care items, medicine and more owned by DoorDash. .

John Adler, SVP of physical product of New York-based Blue Apron, stated, “The expansion of our partnership with DashMart by DoorDash into additional markets follows a successful pilot program that we launched in Philadelphia last year,” ... “These types of strategic partnerships are an important market opportunity for us to expand our reach and provide customers with access to our products without a subscription. We’re committed to providing them with even more convenient ways to bring Blue Apron into their kitchens each week.”

Blue Apron debuted its Heat & Eat products in September 2021. Based on some of its best-selling and top-rated dishes, Heat & Eat products are prepared, single-serving meals that are ready in 5 minutes or less. Whether customers are looking for a last-minute dinner option for one or to complement a grocery order, Blue Apron designed Heat & Eat meals to make mealtime a bit easier. 

In addition to New York City, Blue Apron’s Heat & Eat meals are available for delivery in eligible cities in New Jersey, Virginia, Illinois, Maryland, Ohio and Pennsylvania. You don’t have to be time starved or a cook to try Blue Apron.  Just be ready to enjoy a good meal at home.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

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