Thursday, April 27, 2023

Jamba Polishes Up Marketing Partnership


Garnering Gen Z and Millennial consumers is the goal of all food marketing professionals.  At Jamba that focus created new brand electricity while garnering the targeted consumers according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Spring has come and Summer is just around the corner. This Summer style just got brighter as Jamba has teamed up with Color Dept. to drop a new, limited-edition nail polish collection inspired by Jamba's crave-worthy smoothies that will add a bold pop of color to your day.

Talking about polishing up your targeted marketing.  When Jamba teamed up with Color Dept. to drop a new, limited-edition nail polish collection inspired by Jamba’s crave-worthy smoothies. Food marketers knew it was timed right, positioned right, and targeting their consumers according to Johnson.  

In case you did not know, the bright and colorful set introduces four curated and smoothie-inspired nail polish colors that ensure your summer style is just as vibrant as your favorite Jamba smoothie. While supplies last, beauty lovers nationwide can get their hands on the Jamba x Color Dept. nail polish collection, sold as a 4-pack nail kit, at

·         Mango-a-Go-Go: A bright summery yellow inspired by the mango and pineapple flavors found in this whirl'd famous smoothie

·         The Go Getter: A vivid green that celebrates this super blend smoothie's matcha green tea and vitamin-rich kale

·         Razzmatazz: The perfect berry pink hue inspired by the combination of strawberries, bananas and orange sherbet

·         Peach Perfection: A fresh pink-orange polish that highlights this smoothie's peach, mango and strawberry ingredients


Julie Sariñana, founder of Color Dept, stated, "These colors are as uplifting as the energy I feel every time I step into my local Jamba to get my favorite smoothie – the Razzmatazz," says. "The collection is an iconic addition to anyone's polish arsenal this summer, which is when we tend to see more upbeat and playful colors."

So, the nail polish line is an expression of Jamba's "Just Gotta Jamba" brand campaign, which celebrates the craveability fans feel for our delicious smoothies, juices and bowls. From the polish colors featured within to the custom collection packaging designed to reflect Jamba store colors, this collection aims to match the upbeat vibes of both Jamba and Color Dept. fans.

Danielle Fisher, vice president of marketing at Jamba, stated, "Jamba inspires individuality and joyful authenticity through customizable menu items to meet you exactly where you are in your day, whether it's grabbing The Go Getter on your way to work or enjoying a Razzmatazz for an afternoon pick-me-up," .... "The nail polish collection with Color Dept. is no exception – no matter how you choose to express yourself, these colors are a fun way to take your favorite Jamba smoothies with you wherever you go."

The 4-pack nail kit is priced at $29.99, and like all Color Dept. products, is plant-based, vegan and cruelty-free. Now while supplies last, consumers nationwide can visit to purchase, with orders beginning to ship on May 1, 2023.

Don't forget a smoothie to match your nails – order online, in the Jamba app or in stores. Plus, Jamba Rewards members earn points with every purchase that can be redeemed during future visits.

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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