H-E-B Convenience Is in Its Fresh Bites Brand

 

HEB continues to look a customer ahead focusing on full flavored, convenience fresh food that is hand held and portable in line with how consumers are electing to consumers meals today according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  H-E-B Grocery Co. continues to roll out the H-E-B Fresh Bites brand with the opening of its second location in Lytle, Texas, adjacent to its preexisting H-E-B store on McDonald Street expanding meal solutions for consumers. 

The opening comes just two months after the launch of H-E-B's first Fresh Bites in Leander, Texas, in April. The location was an existing convenience store that was updated into the Fresh Bites moniker and renovated to include the True Texas Tacos restaurant. 

Erica Menchaca, H-E-B director of convenience store operations, stated, "For our on-the-go customers, H-E-B Fresh Bites will offer a variety of fresh options and our delicious True Texas Tacos along with fast, friendly service,".... "Our amazing partners are ready to open the doors and begin serving our community with the best H-E-B Fresh Bites has to offer."  

The retailer has been refreshing the look of its H-E-B c-stores in order to provide its customers with more options. The current Fresh Bites locations feature several refrigerated cases stocked with fresh produce, salads, sandwiches, freshly-made sushi, meat and cheese snacks, juices, kombucha and H-E-B Meal Simple options. Throughout the store, customers can also find a larger selection of nutritious and wholesome products, including H-E-B Select Ingredients items in addition to normal convenience offerings such as soft drink fountains, beer and wine, and other snacks.

Consumers looking for solutions for the age old questions What’s for Dinner, want the solutions to be fast and fresh and The True Texas Tacos concept, which H-E-B  2018 is that.  The True Texas Tacos menu of more than a dozen breakfast and specialty tacos are full of flavor that Gen Z and Millennials are looking for. All flour tortillas are made in house, with corn tortillas available upon request. Customers can use the digital kiosks for easy, no-contact ordering or order delivery via Favor Delivery.  HEB understands consumers demand for hand held foods.

1.       Recent Grocerant ScoreCards found 82.3% of consumers don’t know what’s for dinner at Noon, and 61.8 %don’t know what’ s for dinner at 4PM.

2.       Roughly 63.7% of consumers purchase prepared food items from a retail location at least three times a month.

3.       79.6% all dinners have at least 1 grocerant niche Ready-2-Eat and Heat-N-Eat meal component and 66.6% have two meal components per day.

4.       When asked if they wanted to cook dinner from scratch or assemble dinner from fresh meal components 91.3 % of Gen Z chose assemble from Fresh Prepared Meal Components and Millennials 83.4% chose meal components.

5.       Seventy-three percent of retail prepared food purchases are taken to go

 

Do you Want to Build a 

Larger

Share of Stomach

Think Grocerant Niche

Ready-2-Eat and Heat-N-Eat Fresh Prepared Food

With the reopening of the Lytle location, H-E-B operates 12 c-store locations throughout Texas, which all have fuel stations and car washes. The company plans to continue its layout updates of its remaining convenience stores to the H-E-B Fresh Bites brand. No plans or timelines have been set for updates to the other locations. 

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us