At the intersection
of the consumer and what’s for dinner is new research from the TheFork, that revealed that going out for
a meal is now significantly more cost efficient than hosting dinner parties at
home, with diners better off splitting a restaurant bill and saving themselves
over £51 compared to buying the ingredients to cook for a group. Let’s
see what they found:
“Amid increasing
supermarket prices, catering a catch up with friends can be up to 91
percent more expensive compared to dining out together and splitting the
bill – not to mention avoiding washing up. Diners can enjoy a three course meal
for much less than it would cost one person to host a three-course dinner party
for friends and foot the bill.
Data indicates
one of the most expensive cuisines for hosts to cook for guests at home is
Greek, costing over £95 to serve up a classic calamari starter, gyros for main
and traditional baklava as dessert for a party of six. At an average of only
£19 a head in a Greek restaurant, diners can enjoy the full taverna experience
at a fifth of the cost of going Greek for a group at home.
Patrick
Hooykaas, Regional Managing Director at TheFork
says: “Hosts are being hit with unforeseen costs when catering for friends
as although grocery prices are coming down, they continue to be incredibly high
in supermarkets.
‘Many people
assume that dining out is a more extravagant option than cooking at home, but
our data shows that there are ample affordable restaurants offering delicious
food, attentive service and a great atmosphere for groups which can’t be
replicated at home. A meal out, split amongst friends takes the financial
pressure off a host to spend big at the supermarket and TheFork has seen
bookings for large parties increase 49 percent since January as people
find smart ways to save.”
TheFork reveals
that cooking a three course dinner at home for a group of six typically costs
over £82 for the host, compared to the average cost of a three course meal per
head at a restaurant of just over £30.
With the cost of
hosting a dinner party considerably higher, restaurants are adapting menus and
seeing an uptake in group bookings as people seek affordable ways to enjoy
meals with friends. Venues are also catering to demands by adding home-cooked
favourites to menus and facilitating larger booking options by offering private
dining rooms.
8 at The
Londoner has taken the at-home experience into its own by offering informal
Japanese dining experiences. Charles Oak, Hotel Director at 8 at The Londoner
says: “We have seen an uptick in large parties looking to experience an at-home
feel when dining, with sofas and lounge seating a favourable choice. It’s great
to see from TheFork data that these experiences can be affordable when compared
to throwing dinner parties at home.”
Joanna LaForge,
spokesperson for 28-50 Oxford Circus says "With many households needing to
save money, along with the rest of the hospitality industry, we know all too
well the importance of adapting to take the current challenging
environment into account, while continuing to offer customers affordable,
enjoyable dining out experiences.
“The data
available from TheFork is invaluable in business planning and strategy. The
Fork provides us insight into what customers are seeking, as well as tapping
into our own customer-first, local expertise. It’s great to see that clients
are making the most of the special offers that The Fork has to offer and still
being able to enjoy eating out."
Different
cuisines vary in cost, but the added benefits of dining at a restaurant include
the ambience, food discovery and exceptional service, which all helps to create
memorable dining experiences with family or friends.
Patrick
Hooykaas, Regional Managing Director at TheFork
went on to say “In general, it is of course likely to cost higher per head
to eat out rather than stay in. However, the reality is that the dinner party
host foots the entire bill and, with high grocery prices, this means hosting
has become increasingly unaffordable. In addition to this, the benefits of
eating out such as not having to cook or wash up, the incredible service and
the beautiful ambience, makes the small difference in price per head pale into
insignificance.”
TheFork is a
trusted business partner, helping restaurants streamline operations and welcome
more diners. Its insights provide restaurateurs with the tools to boost revenue
and minimize no-shows and the ability to showcase restaurants to millions of
potential diners.”
Foodservice Solutions®
specializes in outsourced business development. We can help you identify,
quantify and qualify additional food retail segment opportunities or a new menu
product segment and brand and menu integration strategy. Foodservice Solutions®
of Tacoma WA is the global leader in the Grocerant niche visit us on our social
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