Restaurants Marketing Branded Interactivity

 

It is at the intersection of interactive participatory food marketing, branded restaurants, Gen Z, Millennial’s, and all online gamers that restaurants are finding an opportunity to drive top-line sales and bottom-line profits.

According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® extending your brands invitation in a new nontraditional channel of distribution is key to evolving your brand with relevance.

In case you did not know or have not heard, Liifer Technologies and Virtual Dining Concepts announced they are teaming up to allow users to instantly order MrBeast Burger directly within video games.

So, Liifer’s food ordering app for PC and Xbox consoles now includes all 1,500+ MrBeast Burger locations in the US and Canada and is supported within over 1,000 different video game titles. To kick off the partnership, MrBeast Burger orders through the Liifer app will be free of delivery charges for a limited time.

Louis-Philippe Ostiguy, Founder and Chief Gaming Officer at Liifer, stated, “Gamers don’t want to interrupt a gaming session to fumble about with a separate phone or computer app—they want to order their food instantly without having to stop playing,” … “This is a real win for gamers; not only can they now order directly in-game, but they also get free delivery on MrBeast Burger orders as part of this introduction.”

The Liifer app and platform uses keyboard hotkeys and controller buttons to instantly bring chosen food menu items to the forefront of most popular game titles, allowing users to place real orders in seconds without stepping away from their game.

Stephanie Sollers, CEO of Virtual Dining Concepts, stated, “MrBeast Burger is increasingly popular with gamers, especially after MrBeast was included in Epic Game’s Fortnite in December,” … “Being able to order MrBeast Burger within Fortnite and other games is the next logical step in making this brand even more accessible to gaming audiences, and it’s an organic integration that works perfectly for our brand.”

You’re going to like this part as will your customers. Once an order is placed, Liifer automatically finds the cheapest delivery service without adding any additional fees, allowing users to save both time and money while staying focused on their game.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter