Home meal replacements
continue to evolve. Driven by consumers
demand for convenient
meal participation, differentiation and individualization according to
Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. By the way for those of you that are new to
our blog, the grocerant niche consist of Ready-2-Eat and Heat-N-Eat fresh
prepared food and Mix-N-Match beverages.
In case you have
not heard; DIG, the chef-centric eatery based in New York City, announced the
launch of its latest menu addition – the DIG Dinner Box. This
scratch-cooked meal is built to satisfy all appetites and provide fresh,
quality dishes at an affordable price point. Thoughtfully designed and created
to serve four people, the DIG
Dinner Box includes nine trays – two bases, two proteins and five market
sides.
Starting at $48,
the DIG Dinner Box provides
a hassle-free and delicious meal, catering to the diverse needs and lifestyles
of the brand’s valued guests. DIG’s entire menu is available for the guests to
build their own box including popular dishes like charred chicken, sheet tray
carrots, maple glazed crispy tofu and Jasper Hill mac & cheese. Guests can
either build their own box or choose a chef-curated picnic box.
Tracy Kim, CEO of
DIG, stated, "At DIG, our team understands the challenges when it comes to
weeknight dinners, whether that be accessibility, time constraints or
affordability,". "With the DIG Dinner Box, we aim to alleviate the
stress and time-consuming aspects of meal preparation, by providing a
sustainable, fresh and affordable alternative to takeout or dine-in.”
The launch of the
DIG Dinner Box reinforces DIG's commitment to innovation and
customer-centricity. By launching this menu offering, the company aims to
enhance the quality of life for individuals and families alike, enabling them
to enjoy precious moments together without compromising on flavor or nutrition.
Throughout the
month of July, DIG is hosting pop-up picnics and engaging activations at select
locations. Most notably, on July 18 and July 19, residents of New York City and
Boston, respectively, can stop by a decked-out glass truck to take part in
various games for a chance to win delicious prizes and take home their own DIG
Dinner Box.
The DIG Dinner
Box is currently available starting at $48 at all DIG locations via pickup,
delivery and in-store and can be ordered after 2 p.m. For a limited time,
summer picnic boxes are also available to enjoy all day. Guests can exclusively
order their next meal by visiting diginn.com/dig-dinner-box.
Don’t over reach. Are you ready for some fresh ideations?
Do your food marketing ideations look more like yesterday than tomorrow?
Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by
clicking the following links: Facebook, LinkedIn, or Twitter
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