At Popeyes the Trend is Your Marketing Friend ‘Girl Dinner’

 

Success does leave clues and Popeyes is doing all of the right things now. That’s right ‘Girls Love Chicken Too’ and to help attract more women to Popeyes the marketing team at the chain have opted to capitalize on the TikTok viral, ‘Gril Dinner’ which has surpassed more than 24 million views to date.

Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® is the one who stated ‘Girls Love Chicken Too”. More important than that when it come to when it comes to cooking or ordering dinner women make the choice 53.8 percent of the dinner occasions.

Popeyes in response to the recent TikTok dinner trend, featuring unique comfort meals that has already surpassed 24 million views (according to The New York Times), unveiled its own version of the “Girl Dinner.”

Today, guests can enjoy the Popeyes take on this trend with Southern dishes ranging from Mashed Potatoes with Cajun Gravy, Homestyle Mac & Cheese, Coleslaw, and beloved Cajun Fries, all offered on the new “Girl Dinner” menu at Popeyes.com.   

With the intention to offer a delicious variety of flavors to “Girl Dinner” enthusiasts, Popeyes designed its “Girl Dinner” menu to offer guests options packed with robust Cajun flavors that are made with the same slow, time-honored, homemade traditions of Southern cooking that the brand started in 1972 – many of which defy logic for a fast-food restaurant, but which make Popeyes food taste great.

Starting today, for a limited time only, the “Girl Dinner” menu will be available nationwide on Popeyes.com for pick up or delivery.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information.