Monday, April 29, 2024

3 Reasons Papa Murphy’s Taco Grande Pizza Limited Time Offer Works Well for Cinco de Mayo


There are several reasons restaurants and Papa Murphy’s celebrate Cinco de Mayo, according to steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Papa Murphy’s is one of the best restaurant chains with specials that are relevant, timed, customer focused.

Here is some of what Papa Murphy’s understands when it come to limited time offers in this case Cinco de Mayo.  

1.       Celebrate Mexican culture: Cinco de Mayo has become a popular way to celebrate Mexican heritage and traditions in the United States. Restaurants can use this opportunity to showcase authentic Mexican food and drinks, along with festive decorations and music. This can attract new customers and create a fun atmosphere.

2.       Boost business: Cinco de Mayo is a busy time for restaurants, especially those specializing in Mexican cuisine. By offering special menus, promotions, and events, restaurants can capitalize on the increased interest in Mexican food and drinks. This can be a great way to boost sales and generate revenue.

3.       Connect with the community: Celebrating Cinco de Mayo can be a way for restaurants to connect with their local Mexican American community. They can show their appreciation for Mexican culture and heritage, and build goodwill with their customers.

These are just a few of the reasons why restaurants celebrate Cinco de Mayo. It's a great opportunity to celebrate culture, attract customers, and boost business. Remember, that differentiation in the minds-eye of the consumer does not mean different.  It means familiar but with a consumer-focused twist with current relevance.

So, why should you have to choose between your two loves when you can have both? Papa Murphy’s Take ‘n’ Bake Pizza — everyone’s favorite take ‘n’ bake pizza franchise, recently announce the return of the crowd-favorite Taco Grande Pizza, a culinary fusion available at participating locations nationwide from April 22 to May 19, 2024.

This season’s must-try pizza features a topping of zesty taco meat (ground beef or tender grilled chicken), Roma tomatoes, onions, black olives, hand-grated cheddar and whole-milk mozzarella, on a base of savory refried beans and salsa. All these ingredients blend harmoniously on signature freshly made dough, crafting a pizza that’s both innovative and irresistibly tasty.

Tracey Ayres, Vice President of Brand and Innovation at Papa Murphy’s, stated, “The Taco Grande Pizza is truly a phenomenon that our guests look forward to all year round,”… “It serves up big-time taco flavors in a festive, easy-to-prepare pizza that brings the party right to your kitchen.”

Ayres continued, “Our Taco Grande Pizza, just like the rest of our menu, is perfect for anyone looking to spice up their mealtime routines,”. “Whether you’re planning a Cinco de Mayo celebration, family night, a get-together with friends or simply a cozy evening at home, Papa Murphy’s will deliver a burst of flavors that is mostly taco, mostly pizza, all Taco Grande.”

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

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