Monday, April 1, 2024

Grocerant Niche Private Label Brand Managers are Needed


There is no doubt that Ready-2-Eat and Heat-N-Eat fresh prepared food aka grocerant niche retail food offerings are driving top line growth in every sector of retail food service today. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® grocerant niche products are increasing top line revenue, customer continuity, bottom-line profits for both retailer and manufactures.

Customers want branded food with continuity.  That means maintaining a level of excitement in your menu or food products that drive contemporized relevance for your customer in order to maintain or increase frequency levels for branded retailers. It does not mean keep everything exactly the way it was 20 years ago.  Consumers evolve your business should as well.

Creating or identifying distinctive differentiated food consumables (menu or meal options) as an entity with identity by day part is an area each brand must focus.  Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables creates a platform for ongoing success.

Once again, the food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist.  In industry speak, differentiated does not mean different to the consumer it means familiar.  With the help of private label brand managers, regional restaurant chains, independent restaurants, and convenience stores have been growing top line sales and bottom line profits by expanding quality offerings menu offering while displacing legacy national brands according to Johnson.  Are you edifying your menu or product offerings?

Outside eyes can bring new light and assist in your pace of growth, redevelopment, and deployment of your new menu’s sku’s with appropriate COG’s. The Foodservice Solutions® team is very good at assisting companies, teams, and individuals exceed their goals. The grocerant niche is in need of private label brand managers to assist in building long term brand value for both individual products and brands. Should we be talking with you?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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