When consumers ask, What’s for Breakfast, Lunch, or Dinner for decades,
fast food restaurants have been the go-to for busy folks seeking a quick and
easy bite. But a new contender is emerging, and it's lurking around every
corner: the convenience store.
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food offered at
convenience stores and grocery store service delis in the minds-eye of
consumers has been elevated to the same quality as fast food or better. That according to Steven Johnson Grocerant Guru®
at Tacoma, WA based Foodservice Solutions®.
Here's why these mini-marts menus are becoming a direct threat to fast
food's reign:
1.
Ultimate Convenience: Convenience stores win hands down in the location battle. They're
ubiquitous, often open 24/7, and require no detours. No more driving for miles
to grab a burger – gas station eats are a reality.
2.
Food on the Go: Convenience stores are upping their food game. Freshly prepared
sandwiches, salads, hot dogs, and even hot meals are becoming commonplace. They
cater to the grab-and-go mentality perfectly.
3.
Variety is King: Fast food menus are fairly static. Convenience stores, however, offer a
wider selection. Need a snack, a drink, and some toiletries? One stop shop.
This saves time and eliminates the need for multiple errands.
4.
Speed is Key: Fast food isn't always that fast. Convenience stores often have
self-checkout or limited menus, making the checkout process lightning quick.
Perfect for those on a tight schedule.
5.
Healthy-ish Options: While not health havens, convenience stores are offering more healthy
alternatives like pre-cut fruit, yogurt parfaits, and protein bars. This caters
to the growing health-conscious consumer.
6.
The Price is Right: Convenience stores might have a slightly higher markup on individual
items, but for a quick bite, they can be cheaper than a fast food combo meal.
Plus, you avoid the upselling of fries and drinks
7.
.Digital Dominance: Many
convenience stores are embracing mobile ordering and loyalty programs,
mirroring the strategies of fast food chains. This adds another layer of
convenience for tech-savvy customers.
8.
No Sitting Required: Sometimes you just need a bite, not a whole dining experience.
Convenience stores cater to this by offering food designed for on-the-go
consumption, eliminating the pressure to linger.
9.
More Than Just Food: Fast food is all about the food. Convenience stores offer a one-stop
shop for everything from snacks to phone chargers, filling a wider range of
needs.
10.
Evolving Landscape: Convenience stores are constantly innovating. They're testing out hot
meal prep areas, self-heating options, and even beer caves. This adaptability
keeps them relevant in a changing food landscape.
While fast food isn't going anywhere anytime soon, convenience stores are
offering a compelling alternative. Their focus on speed, variety, and
convenience makes them a strong contender in the battle for our time starved
consumers appetites.
Are you ready for
some fresh ideations? Do your food marketing ideas look more like yesterday
than tomorrow? Interested in learning how our Grocerant Guru®
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation, and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of
the following links: Facebook, LinkedIn, or Twitter
Does your Brand Look more Like
Yesterday than Tomorrow?
Are you Competing with
the right companies?
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