Sunday, January 15, 2023

Dickey’s Barbecue Pit Edifies Customization for Takeout Meals


Empowering consumers to ‘Build Your Own’ customized meal that is perfect for each family is one of the most interactive participatory food marketing branded messages of 2023 and will garner incremental consumer buy-in during NFL Football Playoffs and the NCAA Basketball tournament soon after that according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

So, Dickey’s Barbecue Pit has introduced an easy and convenient to-go box that is perfect for any gathering. Visit your local Dickey’s and let our experienced pitmaster help you pick out your fan-favorite BBQ menu items for your Big Yellow Box. You can order online or in the Dickey’s app for curbside pick-up, take-out and delivery.

Ready for this weekend’s games, or available now, the barbecue restaurant is offering its customizable Build Your Own Big Yellow Box. Dickey’s is giving guests the ability to create their own pack from a variety of six hickory wood, pit-smoked meats and your choice of five delicious southern-style sides. Designed to serve up to 12 people, the box provides a convenient, compact and stress-free catering option that even includes the serving materials. The Build Your Own Big Yellow Box includes:

·         A choice of two pit-smoked meats totaling four pounds

·         Three family-sized sides

·         12 slices of buttery Texas Toast

·         24 pickles and 24 onions served as a relish tray

·         Two pints of barbecue sauce

·         Plates, cutlery and serving utensils


Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc., stated, “At Dickey’s, we always want to make sure to offer barbecue lovers delicious and convenient options. …Now, with our Build Your Own Big Yellow Box, they can create their own personalized spread of pit-smoked meats and savory sides, all while enjoying the convenience of our award-winning catering options. It's the best of both worlds.”

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

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