Long John Silver’s Sweat Partnership Drives New Brand Electricity

 

How do you edify your brand messaging.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® retail food companies, restaurants, convenience stores, grocery stores, and bodegas all new to find ways to drive new electricity into their brands too elevate customer interest and loyalty.

So, this month when Long John Silver’s announced mouthwatering offers that customers will find that they treasure every bite, Johnson said that sound like a great partnership in the making. Now starting April 24, Long John Silver’s will offer its famous Chicken Planks in a $6 Basket, and they will also launch two delicious dessert options from The Cheesecake Factory Bakery. The perfect complement to any treasured moments this season, these sweet and savory menu items offer something for everyone.

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

This spring, customers can enjoy Long John Silver’s $6 Chicken Plank Basket, featuring two of our classic tender chicken strips, each made with 100% white meat chicken raised and produced on U.S. farms and then batter-dipped in restaurant by our cooks. Each basket also includes two of Long John Silver’s signature hushpuppies and your choice of a mouthwatering side. 

Heck yes, there’s more. Long John Silver’s is partnering with The Cheesecake Factory Bakery to serve up not one, but two delectable cheesecake offerings. Try the creamy, Classic Cheesecake baked to golden perfection in a graham cracker crumb crust. Or, if your tastebuds are hunting for something more decadent, the Triple Chocolate Cheesecake features a smooth chocolate flavor baked in a rich chocolate cookie crust, topped with a semisweet chocolate ganache and sprinkled with semisweet chocolate chips. 

Christopher Caudill, Long John Silver’s senior vice president of marketing and innovation, stated, “Spring is full of celebrations, from Mother’s Day and Father’s Day to graduation season. As our customers plan for events with friends and family, we want to offer options that pair well with life’s treasured moments,”…. “We are always looking for exciting options that pair well with our fan-favorite items and deliver the quality and value our customers crave. This season’s additions, like The Cheesecake Factory Bakery desserts, are sure to delight as customers connect with loved ones this spring.”

Any consumer can catch these great offerings by coasting down to their local Long John Silver’s or by ordering online at LJSilvers.com. Please visit the Long John Silver’s website to learn more about the latest menu offerings and store locations.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday than tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.

In a Battle for Share of Stomach

Partnerships Matter 

Long John Silver's Seafood is ‘Better for You’

 

Consumers love seafood, but don’t want to cook it at home, or so the old pundits say.  That said, Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® acknowledges that research shows that the ‘halo’ of better for you is extended to 87.3% of all types of seafood including items that are deep fried.

In an effort to extend that halo, Long John Silver’s is the first major national seafood chain to offer plant-based seafood options. In partnership with Gathered Foods, makers of Good Catch Plant-Based Seafood, America’s favorite seafood restaurant is rolling out two new plant-based menu items for a limited time in select markets that will drive new brand electricity according to Johnson.

So, how are you creating new electricity?  According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That said, what are you waiting for?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  

So, consumers will be able to choose from two Long John Silver’s classic menu items, now with a plant-based twist. Good Catch Crab-Free Cakes are packed with 15g of plant-based protein per serving and features lump crabmeat taste and texture complemented with sweet peppers, green onions, parsley and a kick of spice.

Now, if a fillet is what you’re after, Good Catch Fish-Free Fillets are the crispy breaded, tender, flaky whitefish texture you’re looking for and deliver 12g of plant-based protein per serving. Good Catch Plant-Based Seafood is made using a proprietary six-legume blend of peas, chickpeas, lentils, soy, fava beans and navy beans, and is free of GMOs and dairy. 

Christopher Caudill, Vice President of Marketing of Long John Silver’s, stated, “Our mission is to make the unique seafood experience from the coasts accessible to all,” ... “We believe plant-based seafood, furthers that mission by making Long John Silver’s accessible to guests who are hungry for more plant based protein option. It’s also a great addition for fans of our classic sustainably sourced, wild-caught fish who are curious about a new take on their seafood favorites. We’re excited to set sail with Good Catch on this test.” 

While supplies last, Long John Silver’s customers can purchase the two new plant-based options from any of the locations below:  

• 3801 Ming Avenue Bakersfield, CA 93309 
• 7228 Stockton Blvd Sacramento, CA 95823 
• 406 W. Shaw Ave. Clovis, CA 93612 
• 52 Bullsboro Drive Newnan, GA 30263 
• 1805 N. Slappey Drive Albany, GA 30014 

Christine Mei, CEO of Gathered Foods, stated, “We’re thrilled to partner with Long John Silver’s for their first plant-based offerings. This is a groundbreaking milestone for both the quick service and plant-based sectors,” ... “We provide consumers with a delicious alternative to animal-based seafood, delivering the taste, texture, and comparable protein of the seafood they crave.  And with the plant-based seafood industry expected to grow to a staggering $1.3 billion in the next ten years, Long John Silver’s and Good Catch are on the leading edge of a long-term movement.” 

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

Long John Silver’s a wants Seafood Lovers to be their Friend

Do you like seafood?  Well if you do like seafood Long John Silver’s, the country’s largest quick-service seafood brand, wants to be your friend.  Integrating Price as a branded invitation Long John Silver’s is sure to catch new customers looking for the ‘halo’ of ‘better-for-you’ that seafood lovers and consumers are looking for today according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Talk about leveraging price as its new branded electricity Long John Silvers (LJS) has a new Catch of The Day promotion. “Each day of the week, guests are invited to catch a hot and fresh $1 deal at a participating Long John Silver’s Restaurant” according to the press release. .

Monday through Saturday, LJS customers can enjoy a wide variety of popular LJS menu items for only $1. Menu offerings will include $1 Crispy Fish Slider, $1 Baja Fish Taco, $1 Crispy breaded all-white meat Popcorn Chicken, and many other $1 deals.

Stephanie Mattingly, LJS vice president of marketing  stated “We are excited to offer so much variety at such a great price. With our new line-up we are able to offer customers something unique and different compared to other value menus out there,”  “From our new Crispy Fish, Chicken and Crab Cake Sliders to our new signature Cinnapups™, only for $1, we think our customers will be delighted.”

Extend the value proposition LJS also launched an All You Can Eat Sunday promotion back in March, and has seen great success at participating restaurants. On Sundays, guests are invited to stop into their local Long John Silver’s, and enjoy the fan favorite battered-fish or chicken tenders with sides & hushpuppies, at an incredible value of just $7.99. The promotion will continue to run from 11am – 7pm at participating locations and is Dine-In only.

The daily deal lineup includes:

Sunday: All-You-Can-Eat Fish or Chicken with Sides and Hushpuppies, $7.99

Monday: Crispy Fish, Classic Chicken or Crab Cake Sliders, $1/each

Tuesday: Baja Fish Taco $1/each

Wednesday: Crispy Breaded Shrimp with classic Crumblies, $1/each

Thursday: Popcorn Chicken $1/each

Friday: Crab Cake $1/each

Saturday and Sunday: 10-piece Cinnapups or Deep Fried Twinkie, $1/each

What is your brands new electricity? Your brand should be an invitation.  According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, pricing, urban clothing, grocerant consultants, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, new placement, digital hand held marketing.

Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

Long John Silver's Future is Now

Is your brand waiting to see just what the next big thing will be?  What are you going to do then jump on the bandwagon?  Are you year over year customer counts up?  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® likes the fact that Long John Silver’s is the leading fast food, fast casual chain for one reason they lead.

When Long John Silver’s announced it is installing the most technologically-advanced drive-thru platforms in the restaurant industry, laying the groundwork for a fully automated, digital drive-thru in the future. There was no one at Foodservice Solutions® that was surprised.

The new Drive-Thru platform store will feature three 55-inch, HD video screens, HD audio, and a computer platform designed to improve the ordering process for customers. Long John Silver’s partnered with Allure, a division of Christie Digital Systems USA, for this next step in the brand’s revitalization and transformation program.

James O’Reilly, Long John Silver’s CEO stated “We have made tremendous progress in revitalizing Long John Silver’s. As we transform and update our restaurant base over the next two years, we want to make a bold statement to our drive-thru customers. More than half our sales occur at the drive-thru, and we want our customers to enjoy that experience with the best technology available.”

The Allure Drive-Thru platform provides digital order confirmation, full-color, high-resolution animation, video, and graphics for an engaging experience for customers. The new system also allows for quick updates of menus and promotional updates. Promoted specials can be linked to historical sales trends, special events, and local weather forecasts.

Craig Chapin, Allure’s president stated “Allure’s drive-thru digital signage provides accurate information and engaging food displays while delivering a positive drive-thru experience for Long John Silver’s.  The data-driven digital signage installed outside the leading seafood restaurant chain is proven to increase ROI, reduce operating costs, and enhance guest experience.”

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.