So, how are you creating new electricity?
to Johnson, “Brand relevance is in part driven with innovation in new food
products in combination with new avenues of distribution all of which are the
platform for the new electricity.”
That said, what are you waiting for?
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply and includes such things
as fresh foods, developing brands, unique urban clothing, grocerant
positioning, fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next
generation of retail must embrace the artificial intelligence revolution
while simultaneously embracing fresh food that is portable, fresh, with
differentiation that is familiar not different.
So, consumers will be able to choose from two Long John Silver’s classic menu items, now with a plant-based twist. Good Catch Crab-Free Cakes are packed with 15g of plant-based protein per serving and features lump crabmeat taste and texture complemented with sweet peppers, green onions, parsley and a kick of spice.
Don’t over reach. Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the
following links: Facebook, LinkedIn, or Twitter