Friday, August 27, 2021

Long John Silver's Seafood is ‘Better for You’


Consumers love seafood, but don’t want to cook it at home, or so the old pundits say.  That said, Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® acknowledges that research shows that the ‘halo’ of better for you is extended to 87.3% of all types of seafood including items that are deep fried.

In an effort to extend that halo, Long John Silver’s is the first major national seafood chain to offer plant-based seafood options. In partnership with Gathered Foods, makers of Good Catch Plant-Based Seafood, America’s favorite seafood restaurant is rolling out two new plant-based menu items for a limited time in select markets that will drive new brand electricity according to Johnson.

So, how are you creating new electricity?  According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That said, what are you waiting for?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  

So, consumers will be able to choose from two Long John Silver’s classic menu items, now with a plant-based twist. Good Catch Crab-Free Cakes are packed with 15g of plant-based protein per serving and features lump crabmeat taste and texture complemented with sweet peppers, green onions, parsley and a kick of spice.

Now, if a fillet is what you’re after, Good Catch Fish-Free Fillets are the crispy breaded, tender, flaky whitefish texture you’re looking for and deliver 12g of plant-based protein per serving. Good Catch Plant-Based Seafood is made using a proprietary six-legume blend of peas, chickpeas, lentils, soy, fava beans and navy beans, and is free of GMOs and dairy. 

Christopher Caudill, Vice President of Marketing of Long John Silver’s, stated, “Our mission is to make the unique seafood experience from the coasts accessible to all,” ... “We believe plant-based seafood, furthers that mission by making Long John Silver’s accessible to guests who are hungry for more plant based protein option. It’s also a great addition for fans of our classic sustainably sourced, wild-caught fish who are curious about a new take on their seafood favorites. We’re excited to set sail with Good Catch on this test.” 

While supplies last, Long John Silver’s customers can purchase the two new plant-based options from any of the locations below:  

  • 3801 Ming Avenue Bakersfield, CA 93309 
  • 7228 Stockton Blvd Sacramento, CA 95823 
  • 406 W. Shaw Ave. Clovis, CA 93612 
  • 52 Bullsboro Drive Newnan, GA 30263 
  • 1805 N. Slappey Drive Albany, GA 30014 

Christine Mei, CEO of Gathered Foods, stated, “We’re thrilled to partner with Long John Silver’s for their first plant-based offerings. This is a groundbreaking milestone for both the quick service and plant-based sectors,” ... “We provide consumers with a delicious alternative to animal-based seafood, delivering the taste, texture, and comparable protein of the seafood they crave.  And with the plant-based seafood industry expected to grow to a staggering $1.3 billion in the next ten years, Long John Silver’s and Good Catch are on the leading edge of a long-term movement.” 

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

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