Saturday, December 2, 2017

Long John Silver's Future is Now

Is your brand waiting to see just what the next big thing will be?  What are you going to do then jump on the bandwagon?  Are you year over year customer counts up?  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® likes the fact that Long John Silver’s is the leading fast food, fast casual chain for one reason they lead.
When Long John Silver’s announced it is installing the most technologically-advanced drive-thru platforms in the restaurant industry, laying the groundwork for a fully automated, digital drive-thru in the future. There was no one at Foodservice Solutions® that was surprised.
The new Drive-Thru platform store will feature three 55-inch, HD video screens, HD audio, and a computer platform designed to improve the ordering process for customers. Long John Silver’s partnered with Allure, a division of Christie Digital Systems USA, for this next step in the brand’s revitalization and transformation program.
James O’Reilly, Long John Silver’s CEO stated “We have made tremendous progress in revitalizing Long John Silver’s. As we transform and update our restaurant base over the next two years, we want to make a bold statement to our drive-thru customers. More than half our sales occur at the drive-thru, and we want our customers to enjoy that experience with the best technology available.”
The Allure Drive-Thru platform provides digital order confirmation, full-color, high-resolution animation, video, and graphics for an engaging experience for customers. The new system also allows for quick updates of menus and promotional updates. Promoted specials can be linked to historical sales trends, special events, and local weather forecasts.
Craig Chapin, Allure’s president stated “Allure’s drive-thru digital signage provides accurate information and engaging food displays while delivering a positive drive-thru experience for Long John Silver’s.  The data-driven digital signage installed outside the leading seafood restaurant chain is proven to increase ROI, reduce operating costs, and enhance guest experience.”

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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