By by roller grills here comes authentic food, foodies can now rejoice and the C-store sector will forever more be changed. CSNews reported in August 2009 that in Australia the new 7 Elevens “stores will offer a range of 45 new freshly prepared food items, developed with market trends in mind. The new offer includes a hot breakfast menu of bacon and egg muffins, ham and cheese croissants, and toasted sandwiches cooked to order, according to the report. Other foods include focaccia, pizza, soups and salads.” The Grocerant niche is filling fast with On-The-Go offerings which are getting better in quality and price.
The restaurant sector new food innovations has been in copy-cat mode for several years. That quagmire of reality is about to end. Wendy’s CMO talking with Brandweek said they too are focusing on “real” food and innovation and consumers could see dramatic pick up of new “real” and new products early next spring. Lane Cardwell the CEO of Sun Capital Partners, Boston Market, blogged this week that his company will start testing competitive consumer relevant products and processes soon then “then move quicker and quicker as we pick up momentum” innovation and new products lead to niche leadership.
It is obvious that fresh food and On-The-Go Grocerant offerings are top of mind in the industry. Innovation and sales momentum will drive consumer into stores for additional trial of product and re-trial for brands. The landscape is now more competitive than ever before. This is a win-win for the consumer.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. www.FoodserviceSolutions.us of Tacoma WA is the global leader in the Grocerant niche visit: Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant Contact: Steve@FoodserviceSolutions.us