Remember how Dominos was dismissed as a quirk, Papa Murphy’s now with over 1,050 unit the same thing. ROI on smaller footprint operations has proven successful over time. Today growing your brand does not mean larger units. What is important is units close to the consumer with focused products.
Is your company stuck in the past? Is protecting you brand more important than your customer? How often do you say “We don’t do that”? Brand Protectionism can lead to a brands demise.