Building on there successful food program through Asia 7-Elevens test will attempt to bring quality freshness and industry buzz back to the leader in US based convenience stores. It’s obvious that they are now chasing the convenience store leaders like Rutters, Wawa, Sheetz all of whom serve product not from the roller grill like pot roast & mashed potatoes, deli fresh sandwich, pizza, salads and soup. Wow has this niche changed. Grocerant style food, prepared, portable and priced to sell is developing into quite a niche. To learn more on how you to can benefit from this niche contact Steve Johnson at Tacoma, WA based Foodservice Solutions where Product SWOT or Positioning SWOT analysis are available.
Contact me for more at: http://www.linkedin.com/in/grocerant or leave a comment below. For more read this article: http://www.anything4restaurants.com/blog/index.php/2009/07/restaurant-consumer-discontinuity-the-consumer-moved-first/